Kerala among top States in services employment: NITI Aayog report

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Kerala continues to look arsenic 1 of India’s astir service-driven labour markets. Nearly fractional of its workforce are employed successful the work sector, according to a caller NITI Aayog report.

The study, India’s Services Sector: Insights from Employment Trends and State-Level Dynamics based connected information from the Periodic Labour Force Survey (PLFS), shows that 48.5% of Kerala’s workforce was engaged successful services arsenic of 2023-24. This marked a important emergence from 42.6% successful 2011-12 and acold supra the nationalist mean of 29.7%.

As a result, Kerala has been ranked among the apical performers successful the country, alongside Union Territories similar Chandigarh (77.9%) and Delhi (71%), and States specified arsenic Goa (59.1%) Mizoram (49.6%).

Balanced sex participation

Unlike galore States wherever services are mostly urban-centric, Kerala shows comparatively balanced participation. The study highlights that 40% of the State’s agrarian workforce and 58.6% of its municipality workforce are engaged successful services. Moreover, successful an denotation of balanced sex participation, the survey besides recovered that the work assemblage had an employment stock of 49.3% males and 47.3% females.

In presumption of sub-sectors, the State’s services employment is inactive anchored successful accepted segments. Wholesale and retail commercialized accounts for the largest stock astatine 31.8%, followed by proscription and retention (12%), acquisition (8.9%), and accommodation and nutrient services (8.3%). Health services and societal enactment accounted for 7.2% of services employment.

While confederate States specified arsenic Karnataka and Telangana are known for precocious technology-driven services, the study says that Kerala follows a antithetic trajectory. The State’s work sector’s enlargement is much labour-intensive and rooted successful education, health-care trade, and tourism.

Among the projected State-specific strategies to prolong and grow services employment, the NITI Aayog survey recommends leveraging Kerala’s planetary estimation successful Ayurveda and ecotourism by upgrading facilities and grooming hospitality staff.

It besides highlights the request to fortify innovation hubs astatine the IT parks successful Thiruvananthapuram and Kochi, peculiarly successful emerging areas similar artificial quality and fintech. It besides suggests scaling up grooming successful the edtech sector, integer contented development, and bundle services.

Published - December 07, 2025 04:52 p.m. IST

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