K-Pop, K-Beauty and matcha: Look East edition returns to Hyderabad

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Swati and Priyanjana

Swati and Priyanjana | Photo Credit: Special Arrangement

K-beauty, K-pop, Kendo (martiall arts) and a matcha masterclass marque for an perfect household outing this Sunday. And for those who person not afloat embraced Korean food, manner oregon music, determination volition beryllium plentifulness of section flavours to eat, store and research too.

The Look East Edition astatine AKAN successful Jubilee Hills, curated by Late Checkout (founded by Priyanjana Roy Das) and Seoulful (by Swati Yarabolu), brings unneurotic food, trade and civilization connected June 7.

All 3 floors of the lounge barroom volition instrumentality connected chiseled identities for the event. The rooftop volition big workshops and performances, including K-pop sessions, Kendo demonstrations and DJ sets. Visitors tin besides research teas by Passport Brew, matcha by Kissa Cafe — which volition big a hands-on matcha store — alongside AI-powered tegument scans, trade corners, tattoo and nail studios, handmade candles and desserts.

The 2nd level is dedicated to glam and K-beauty, featuring manner labels, quality styling stations including Skinbae, tegument attraction marque , K-lifestyle merchandise, a hanbok photobooth, flowers and outdoor nutrient stalls.

The archetypal level volition showcase homegrown brands, including Bahrisons Booksellers, alongside a unrecorded band. Visitors tin besides browse Reema & Luna’s Korean skincare range. Stalls volition upwind up by 7.30pm.

“Our events person ever been astir putting the close people, brands and moments successful 1 country and watching thing happen,” says Priyanjana. “With Look East Edition, we wanted a abstraction wherever a household could walk an full day, and that’s precisely what we’ve built.”

Among the highlights is simply a visiting creator who volition connection escaped Sumi-e (Japanese ink wash) creation and calligraphy sessions from 12pm to 2.30pm, alongside a solemnisation of anime culture.

ink tattoo

ink tattoo

Seoulful, the Korean pop-up that debuted past year, volition bring K-culture live with Korean Random Dance and K-pop creation sessions. Talk of the Town volition thatch J-Hope’s Killin’ It Girl, portion Varsha Jaju volition pb a K-pop creation store for children.

For details, telephone +91 86384 92358, oregon DM @latecheckout.hyd and @seoulfulpopup The Look East Edition, June 7, Sunday, 11am onwards, AKAN, Jubilee Hills; introduction interest is ₹300

Published - June 04, 2026 01:01 p.m. IST

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