IT ministry proposes strict rules for labelling deepfakes amid AI misuse

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The authorities connected Wednesday (October 22, 2025) projected caller ineligible obligations for artificial quality and societal media firms to tackle a increasing proliferation of deepfakes online, by mandating them to statement specified contented arsenic AI-generated.

The imaginable for misuse of generative AI tools “to origin idiosyncratic harm, dispersed misinformation, manipulate elections, oregon impersonate individuals has grown significantly,” the IT ministry said successful a property release, explaining the rationale down the move.

The projected rules mandate societal media companies to necessitate their users to state if they are uploading deepfake content.

With astir 1 cardinal net users, the stakes are precocious successful a sprawling state of galore taste and spiritual communities wherever fake quality risks stirring up deadly strife and AI deepfake videos person alarmed officials during elections.

Published - October 22, 2025 03:09 p.m. IST

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