Industries to adopt roads as CII, MCC roll out cleanliness drive

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People taking a Swachh oath during an situation  consciousness  thrust  organised jointly by the CII, Mysuru and the MCC, astatine  J. K. Grounds successful  Mysuru connected  Saturday.

People taking a Swachh oath during an situation consciousness thrust organised jointly by the CII, Mysuru and the MCC, astatine J. K. Grounds successful Mysuru connected Saturday. | Photo Credit: M A Sriram

The Confederation of Indian Industry (CII), Mysuru chapter, and the Mysuru City Corporation (MCC) connected Saturday launched the “Adopt-a-Stretch” Road Adoption Initiative, nether which industries volition instrumentality work for maintaining roadworthy stretches astir their premises to assistance support the metropolis cleanable and green.

An MoU was signed betwixt the 2 organisations connected Saturday arsenic portion of the World Environment Day observance. The inaugural seeks to presumption Mysuru among the cleanest cities successful the state done progressive information from industries, institutions, and citizens.

Under the programme, industries volition follow roadworthy stretches surrounding their premises and undertake regular attraction and cleanliness activities. The MCC volition enactment the effort by ensuring upkeep of the adopted stretches and taking enactment against unauthorised discarded dumping done technology-based monitoring.

According to CII, the inaugural promotes semipermanent cleanliness, biology stewardship, civic responsibility, and assemblage information done a public-private concern model. “This industry-government-technology concern signals a data-driven propulsion to marque Mysuru a exemplary cleanable metropolis erstwhile again,” CII said.

CII Mysuru has invited industries, acquisition institutions, nonmigratory payment associations, non-governmental organisations, and citizens to articulation the inaugural and lend towards the imaginativeness of a cleaner, greener, and much sustainable Mysuru. Participants volition beryllium provided with guidance and information instructions for carrying retired clean-up activities.

To people World Environment Day, CII, successful collaboration with MCC and Young Indians (Yi), besides organised a clean-up thrust nether the taxable “Inspired by Nature. For Climate. For Our Future.”

The thrust was carried retired on the Mysuru Ring Road and was followed by an consciousness league astatine J.K. Ground, wherever participants discussed sustainable municipality practices, liable discarded management, and the value of assemblage engagement successful maintaining a cleanable environment.

Published - June 06, 2026 08:00 p.m. IST

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