India’s growing e-com dominance masks a persistent gender digital divide: Nasscom Foundation

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Nasscom Foundation and ONDC Network announced a peculiar   inaugural  wherein astir   200 firms tally  by women crossed  22 antithetic  districts successful  Karnataka were on-boarded connected  the ONDC Network.

Nasscom Foundation and ONDC Network announced a peculiar inaugural wherein astir 200 firms tally by women crossed 22 antithetic districts successful Karnataka were on-boarded connected the ONDC Network. | Photo Credit: Special Arrangement

Nasscom Foundation indicated that contempt India’s dominance successful the e-commerce market, galore tiny and mean sellers inactive deficiency the integer expertise needed to thrive successful this space, a script which is much skewed for women.

Quoting aggregate manufacture reports, Jyoti Sharma, CEO, Nasscom Foundation, said, “India’s e-commerce marketplace is slated to surpass that of the U.S to go the second-largest globally by 2034. Yet, galore tiny and mean sellers inactive deficiency the integer expertise needed to thrive successful this space, limiting their maturation opportunities, a script which is much skewed for women.”

In bid to connection handholding to women-led enterprises successful Karnataka successful their introduction into the mainstream of e-commerce, Nasscom Foundation and ONDC Network announced a peculiar inaugural wherein astir 200 firms tally by women crossed 22 antithetic districts successful Karnataka were on-boarded connected the ONDC Network.

According to the foundation, ONDC Network is expected to assistance span the integer disagreement by gathering capacities and empowering 200 women entrepreneurs to seamlessly participate and thrive successful online marketplaces.

“By harnessing exertion and accomplishment development, we person provided them with a level playing tract and entree to sustainable marketplace linkages to yet thrust economical growth,’’ Ms. Sharma added.

“Through this collaboration with Nasscom Foundation, ONDC Network is providing the integer infrastructure that enables enterprises to entree wider markets and fortify their businesses,’’ said Vibhor Jain, acting CEO and COO astatine ONDC.

Published - November 06, 2025 11:06 americium IST

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