ICC’s revenue sharing model counter productive for associates: Netherlands cricket board member Shah

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Netherlands Cricket Board (KNCB) subordinate   Rashid Shah. File

Netherlands Cricket Board (KNCB) subordinate Rashid Shah. File | Photo Credit: PTI

The International Cricket Council’s existing commercialized exemplary that distributes the bulk of the gross to the Test-playing nations is counter-productive for subordinate members similar the Netherlands, its committee subordinate Rashid Shah told PTI.

Roughly 40% of ICC’s revenue, an estimated $231 cardinal per year, volition spell to India successful the 2024–2027 cycle, with the cricketing powerhouse generating the bulk of the planetary body’s revenues driven by media rights.

Shah, however, besides praised the BCCI’s achievements and its monolithic publication to the maturation and planetary enlargement of cricket.

Out of the estimated $600 cardinal yearly net successful the 2024–2027 period, adjacent to $533 cardinal volition beryllium distributed among the 12 afloat members, portion astir $67 cardinal volition beryllium shared by the subordinate teams.

Shah, a erstwhile cricketer who played a batch of cricket successful Jammu and Kashmir earlier moving to the Netherlands much than 2 decades ago, said the ICC revenue-sharing exemplary is not helping the smaller nations turn the game.

“Well, obviously, we are an subordinate cricketing nation. We don’t get to play the bigger nations rather often. Financial models are not sustainable for us. ICC’s commercialized exemplary is counterproductive for us. We get a fraction of the funds from there,” said Shah.

“We person to make our ain models to get the finances and get the cricket improvement going. But yeah, playing World Cup successful India was a monolithic boost for us.

“Playing a crippled with India successful Ahmedabad, watched by astir 70,000 radical successful the stadium, with planetary viewership of astir 160 million, was a monolithic accomplishment for america also.”

Despite the challenges, Shah said the crippled has grown rapidly successful the Netherlands successful the past 5 years. The wide numbers though, stay tiny with astir 8,000 radical progressive with cricket.

Shah, a tech entrepreneur, informed that the Netherlands committee KNCB has a wide program successful spot for the crippled till 2030.

“Well, my bosom is determination now. I’ve been surviving successful Holland for the past 26 years. I played cricket successful Holland for astir 13–14 years,” helium said.

“Dutch cricket has besides gone to antithetic heights implicit each these years. We are qualifying for astir each World Cups implicit the past 10 years. The Dutch women’s cricket squad has besides qualified for the World Cup to beryllium held successful England successful summertime 2026 for the archetypal time, creating history.

“Over the past mates of years, we person acceptable up connected a journey. We person a ngo and imaginativeness successful place. We are moving connected the improvement operation of cricket to summation the endowment excavation of cricketers. We are moving from the apical by having relation models and from the bottommost to make a beardown pipeline,” helium said.

Cricket successful J&K has travel a agelong mode since I played

Shah’s bosom and loyalty prevarication with the Netherlands, but helium remains powerfully connected to his roots successful Srinagar. For idiosyncratic who played a batch of the cricket successful J&K successful the 1990s, helium could not beryllium much arrogant of the team’s maiden introduction into the last of the Ranji Trophy this season.

“I deliberation if I comparison erstwhile I was backmost successful Kashmir astir 27 years back, the structure, facilities, and accountability astir the game, on with the turmoil we were going through, meant determination wasn’t overmuch and determination weren’t galore cricketers. Looking present astatine the operation and the large enactment done by the JKCA, it’s astonishing to spot that the crippled has dispersed to each territory successful Kashmir.

“It’s astonishing to spot the endowment excavation they person brought to the beforehand and the strategy they person created. Making it to the Ranji Trophy last is an astonishing accomplishment successful itself,” Shah added.

Published - February 21, 2026 05:14 p.m. IST

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