“I don’t want to see Indian clothes only at weddings,” Tarun Tahiliani on his luxury prêt store in Bengaluru

There has been a disagreement betwixt ‘ethnic’ manner and occidental manner successful India. “But the mode we formal is changing. Indians are changing. I don’t privation to spot Indian apparel lone astatine weddings. I felt we needed a caller thing,” says couturier Tarun Tahiliani. That is wherever his luxury prêt label, called OTT, steps in. We are sitting successful Phoenix Mall Of Asia successful Bengaluru, wherever his OTT store precocious opened. There is simply a buzz down america arsenic choreographer Prasad Bidapa is prepping the models for a runway amusement aboriginal successful the evening.

OTT is ‘India modern’, an aesthetic the New Delhi-based decorator has been championing for decades now.

India modern

“From the clip we started showing successful Milan successful 2003, we did these occidental separates which were India inspired. But someway erstwhile you person a store that sells bridals and beauteous embroidery, it gets swallowed. I wanted to absorption connected that. And that thought became OTT.” The Spring Summer 2026 postulation of OTT defines itself arsenic survey successful movement, texture, and assured ease. Cocktail saris, casual overlays, casual bottoms and tops marque up the collection. Dresses scope from sculpted draped numbers to breezy kaftans. The stunning corsets from the postulation are the standouts. Fabrics specified arsenic crinkled silks, foil jerseys, organzas and knits marque the pieces fluid, but structured.

Drape form

Draping utilized arsenic a structural method is an evident motif successful the collection. “As I person travelled astir India implicit the past 15-20 years, I person seen beauteous things. Styles that are elemental and autochthonal to 1 place. The antheral successful Kutch volition deterioration the frill jacket, moving women successful Mumbai volition hitch their saris up. We look astatine things similar that and marque a chill skirt, for example. The drape signifier successful India is dying, and we privation to support it alive. That is the genesis of OTT.” The drape skirts successful the postulation lucifer pleats connected a sari and tin beryllium dressed up oregon down successful antithetic ways.

“I wanted a caller mode of dressing, a caller style, a caller easiness that antithetic radical could wear. You tin instrumentality a overgarment from the postulation and deterioration connected your jeans, deterioration it implicit a sarong, deterioration it implicit a sari, oregon deterioration it connected a lehenga. It is up to you. This thought of Indian separates is old. I spot galore brands that are either occidental oregon Indian. There is nary solution successful between. For young women, determination are precise fewer brands that harvester that. We wanted to beryllium that.”

He adds however due to the fact that of societal media and the proliferation of fashion, the rootedness is lost. “Unfortunately, you can't spot prime connected societal media. A batch of atrocious prime pieces get made and copied, and due to the fact that radical person seen it connected societal media, they bash not cognize the difference. In your parent oregon grandmother's generation, possibly they were overmuch much knowledgeable astir the textile oregon the embroidery they wore, due to the fact that we lived a simpler beingness and we were rooted successful a definite tradition.” He wants to support that live with OTT.

Bengaluru’s consciousness of benignant is planetary Indian

Hailing from Mumbai, but present based successful Delhi, Tarun has an appreciation for Bengaluru’s consciousness of style. “When I did the opening of my store [in Richmond Circle] I saw a batch of women that nighttime who were dressed truthful chic. They were precise India modern successful that sense. They were wearing a batch of drapes. In the south, it is much astir the textiles, than the embroidery. I consciousness it is simply a planetary Indian look. I deliberation Bengaluru is ‘global Indian’. I spot that erstwhile I onshore astatine airdrome present oregon adjacent astatine the malls. You are a tech city, and you person the past and the present.”

The OTT- Tarun Tahiliani store is located astatine Phoenix Mall of Asia, Bellary Road