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The Information and Broadcasting Ministry has established a Live Events Development Cell (LEDC) to facilitate the enlargement of the “concert economy”, boosting employment and tourism successful the country.
India’s unrecorded events manufacture is witnessing accelerated enlargement and is emerging arsenic a cardinal contributor to the media and amusement ecosystem, an authoritative said. The organised unrecorded events marketplace was valued astatine ₹20,861 crore successful 2024, registering a maturation complaint of 15%, outpacing respective accepted media segments.
With an expected CAGR (Compound Annual Growth Rate) of 18%, the assemblage is poised to presumption India among the starring planetary unrecorded amusement destinations by 2030, arsenic per authorities estimates.
In his code astatine the WAVES Summit successful May 2025, Prime Minister Narendra Modi highlighted the immense untapped imaginable of India’s unrecorded amusement sector, underlining its relation arsenic a cardinal operator of employment, investment, tourism, and India’s taste and planetary influence.
Constituted successful July 2025 nether the absorption of Union Minister for Information and Broadcasting Ashwini Vaishnaw, the LEDC serves arsenic a single-window facilitation mechanics for the sector. It brings unneurotic representatives of the Central and State governments, manufacture associations, euphony rights societies and large lawsuit companies.
The unrecorded events assemblage presently supports an estimated implicit 10 cardinal jobs crossed the worth chain. A azygous large-format unrecorded lawsuit generates much than 15,000 nonstop and indirect employment opportunities.
According to a BookMyShow study covering the play January-November 2025, Tier 2 and Tier 3 cities are progressively emerging arsenic taste and amusement hubs. Cities successful the northeastern portion recorded important maturation successful unrecorded amusement footfalls, with increases of 213% successful Shillong, 188% successful Guwahati and 143% successful Kokrajhar. Visakhapatnam recorded the highest maturation astatine 490%, followed by Vadodara astatine 230%, the records show.
A 17% emergence successful depletion of unrecorded amusement crossed philharmonic concerts, sports and theatre has besides been noted. Over 5 lakh radical travelled to different cities to be unrecorded events, representing an 18% summation implicit the erstwhile year. Attendance astatine theatre events roseate by 45%, reflecting renewed nationalist engagement with divers unrecorded taste experiences.
