I&B Ministry collaborates with Netflix for project

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Representational representation  of the Netflix logo

Representational representation of the Netflix logo | Photo Credit: Reuters

The Ministry of Information & Broadcasting and Office of the Principal Scientific Adviser (PSA) to the Government of India connected Tuesday (January 13, 2026) marked the culmination of “Inspiring Innovators-Naye Bharat Ki Nayi Pehchaaan”, a skilling inaugural developed successful collaboration with the Netflix Fund for Creative Equity.

Implemented successful concern with Graphiti Studios, the inaugural brings unneurotic India’s innovation and originative ecosystems to beforehand socially applicable innovation done storytelling and hands-on skilling, said the Ministry.

During the event, Minister of State, Ministry of Information & Broadcasting and Parliamentary Affairs, L. Murugan, said the creators contiguous had the accidental to instrumentality Indian stories to planetary audiences, supported by the government’s efforts to fortify intelligence spot frameworks and alteration a future-ready originative ecosystem.

“Guided by the imaginativeness of Prime Minister Narendra Modi, this is the close clip to make successful India and make for the world, with content, creativity, and civilization emerging arsenic cardinal pillars of the Bharat economy. As storytelling enters a caller epoch shaped by creators and emerging technologies, initiatives similar Inspiring Innovators item however creativity tin beryllium applied successful work of society,” helium said.

PSA Ajay Kumar Sood said the inaugural was designed to item innovation with societal relevance portion besides strengthening skills and cognition pathways. By bringing unneurotic startups and students done a originative process, and with the enactment of the Netflix Fund for Creative Equity and manufacture mentorship, the programme reflected a holistic approach.

I&B Secretary Sanjay Jaju said India was witnessing singular innovation, often driven by societal innovators solving mundane challenges done impactful, purpose-led solutions. “This is genuinely the property of creators and storytelling, and arsenic we participate an epoch shaped by AI-led narratives, it is captious to clasp newer technologies that volition alteration maturation and advancement for the adjacent generation,” helium said.

Netflix India (Global Affairs) manager Mahima Kaul said: “At Netflix, we are committed to the skilling and upskilling of India’s young and vibrant originative ecosystem. Inspiring Innovators reflects a shared committedness to recognising innovation that delivers existent societal value.”

The inaugural showcases the contributions of 8 Indian startups identified by the Office of the PSA for their enactment successful driving social-impact innovation. They are featured done 8 abbreviated animated films created by students from 8 universities crossed India, including the National Institute of Design, Chitkara University, Satyajit Ray Institute of Film and Television and respective others.

Published - January 14, 2026 02:35 americium IST

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