Horrorcon and Khooni Monday hold ‘Backrooms’ fan event at Delhi premiere

PVR INOX Pictures partnered with Khooni Monday and HorrorCon India for the latest fearfulness drama, Backrooms, with an interactive theatrical format. Following the beardown assemblage effect to their screening of Hokum, they expanded the format into a “larger, much refined experience”.

Held astatine PVR Select City Walk, Saket, Delhi, connected June 10, 2026 (Wednesday), the peculiar screening of Backrooms featured immersive installations, experiential activations, and instrumentality engagement activities inspired straight by the movie’s eerie world. Designed for India’s rapidly increasing fearfulness fandom, the acquisition attempted to widen the communicative beyond the screen, according to an authoritative property release.

Backrooms, backed by A24 Films, is 1 of the astir talked-about YouTube-born fearfulness properties globally. It broke the planetary container bureau records by capitalizing connected the internet’s obsession with liminal abstraction lore. Directed by 20-year-old Kane Parsons (creator of the viral YouTube Kane Pixels ARG), Backrooms has already amazed the manufacture by generating implicit $100 cardinal globally successful its opening week.

By bringing successful Kane, the movie organically tapped into his massive, built-in assemblage that had racked up implicit 224 cardinal views connected YouTube’s The Backrooms: Found Footage crossed 22 videos, giving the task immediate, authentic fandom spot for its theatrical release.

Divay Agarwal, laminitis of Khooni Monday, is readying to green-light India’s precise ain YouTube-born cinema IPs. As portion of the collaboration, attendees encountered a scope of specially curated experiences, including a Hazmat Welcome Experience, wherever guests were greeted by a idiosyncratic dressed successful the iconic yellowish hazmat suit arsenic seen successful the movie.

They experienced entering a restricted containment zone, mounting the code for the evening. The venue besides featured a Half-Human Installation arsenic a ocular centrepiece, inspired by the film’s imagery, alongside an Abandoned Furniture Tower, recreating 1 of the astir recognizable ocular symbols, the intolerable operation of aged stacked furnishings shown successful the movie. The screening acquisition included a plethora of interactive photograph opportunities, specified arsenic these, and galore social-first fearfulness engagement zones curated particularly for fans and creators.

ALSO READ: What are the Backrooms? A beginners usher to the creepypasta that inspired Kane Parson’s liminal horror 

Highlighting the increasing request for immersive and community-driven cinema experiences, Divay Agarwal, Founder and CEO of TMV/HorrorCon/Khooni Monday, said, “What’s been astir absorbing is however the movie itself has been built and marketed. A24 Film’s absorption has been connected gathering audiences wherever they already are. The thought wasn’t to scope the audience, but to talk the connection of communities that person been gathering the Backrooms endeavor for years connected YouTube, TikTok, and Reddit

Speaking astir the collaboration, Vijit, Senior Film Marketer from PVR INOX Pictures, said, “The occurrence of Hokum showed america that audiences are looking for much than conscionable a screening; they’re looking for an experience. At PVR INOX Pictures, we continuously research caller ways to elevate the theatrical acquisition for our audiences.”