Higher festival sales could be outcome of pent-up demand: Nomura

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Early signals of higher festival income could beryllium anecdotal and an result of pent-up demand, according to a probe enactment by Nomura.

The rationalisation of GST in the past week of September was mostly spoken of arsenic a “Deepavali gift” to Indian consumers and aggregate equity researchers said that this would boost festive income and besides trigger revival firm net successful India.

In this context, analysts from Nomura, citing immoderate archetypal data, said that the interaction of GST rationalisaton on the Indian depletion assemblage whitethorn beryllium “less straightforward.”

“Companies mightiness person trimmed anterior discounts oregon subtly marked up prices successful the run-up to the implementation. Also, for immoderate goods and services, the eventual taxation incidence whitethorn person remained the aforesaid oregon increased,” Nomura said successful its probe report.

Aurodeep Nandi and Sonal Varma, the probe analysts, who wrote the study further said that portion the terms cuts aft the revised GST rates were disposable in automobiles, it was stickier successful user non-durables.

“Despite authorities pressure, smaller firms whitethorn person turned retired to beryllium much reluctant to walk connected the cuts to consumers. In immoderate cases, companies whitethorn person recovered originative ways astir this by either trimming anterior discounts oregon subtly marking up prices successful the run-up to the GST cuts. Also, it is worthy noting that not each goods and services person had lower GST rates aft the revision,” the analysts noted.

Citing information from a Local Circles survey, the analysts at Nomura said conscionable 10% of the respondents felt that the benefits of the GST cut were passed connected to consumers successful the packaged nutrient industry. Sales and volumes information for Q2 of the existent fiscal of Indian companies volition springiness a much factual thought of the interaction of GST cuts.

Published - October 28, 2025 11:06 p.m. IST

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