Heritage Foods acquires 51% stake in Get-A-Way ice-cream makers for ₹9 cr.

Hyderabad-based dairy institution Heritage Foods has acquired 51% involvement successful Peanut Butter and Jelly, the institution down Get-A-Way (GAW) marque crystal creams, for ₹9 crore.

While archetypal promoters volition proceed to clasp the remaining 49%, the woody provides Heritage the enactment to acquisition an further 20% involvement from them by March 2026 astatine an due valuation.

For Heritage Foods, which plans to grow its beingness successful the fast-growing crystal pick and steadfast dessert categories, the concern volition springiness it a beardown foothold successful the super-premium, functional and indulgence-balanced conception that is anchored connected high-protein, no-added-sugar, and wellness focused merchandise innovation.

“This concern brings unneurotic our 3 decades of dairy expertise and manufacturing excellence with Get-A-Way’s innovative merchandise portfolio and beardown Gen-Z user connect,” Heritage Executive Director Brahmani Nara said. The super-premium and steadfast dessert conception is rapidly expanding, the institution said successful a release.

With Heritage Foods’ manufacturing scale, organisation spot and strategical guidance, “we are poised to grow our footprint crossed India portion maintaining the innovation and quality...”, Peanut Butter and Jelly co-founder and CEO Jash Shah said. The institution reported ₹18.08 crore turnover successful 2024-25.