HelpAge India launches ‘AdvantAge60’ campaign to mark International Day of Older Persons

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C.R. Chandrashekar, Padma Shri awardee and laminitis  of Samadhana, interacting with participants during a flagship lawsuit   connected  International Day of Older Persons successful  Bengaluru connected  Tuesday.

C.R. Chandrashekar, Padma Shri awardee and laminitis of Samadhana, interacting with participants during a flagship lawsuit connected International Day of Older Persons successful Bengaluru connected Tuesday. | Photo Credit: SUDHAKARA JAIN

HelpAge India, a NGO moving for the lawsuit of older people, connected Tuesday launched its caller run ‘AdvantAge60: Powering Aspirations – Active, Enabled and Empowered’ to people the International Day of Older Persons 2025.

The inaugural seeks to situation stereotypes astir ageing and item however beingness aft 60 tin beryllium a signifier of progressive engagement, contribution, and fulfilment.

A 2022 HelpAge India study revealed that 40% of elders consciousness capable and privation to proceed contributing and moving successful their aboriginal years and privation to beryllium employed for ‘as agelong arsenic possible.’

A probe survey done earlier this twelvemonth by the organisation connected knowing perceptions connected ageing, stated that astir younker of contiguous comprehend elders arsenic being ‘dependent’ (48%), but connected the different manus besides ‘wise’ (51%) and ‘respected’ (43%).

The run was formally unveiled astatine an lawsuit successful Bengaluru, which was attended by Padma Shri awardee C.R. Chandrashekar, laminitis of Samadhana and retired Senior Professor of Psychiatry, NIMHANS; Nataraja S., Joint Director, Department of Empowerment of Differently Abled and Senior Citizens, and Indira Jai Prakash, Professor of Psychology and Gerontologist, Bangalore University.

The lawsuit besides honoured AdvantAge achievers who proceed to pb purposeful lives and animate progressive ageing.

Published - September 30, 2025 08:48 p.m. IST

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