2 weeks ago
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Twenty years aft their archetypal concern with decorator Stella McCartney, manner retailer H&M is each acceptable to motorboat their 2nd collaboration (on May 7) with the luxury statement from the UK. It blends existent signature styles specified arsenic oversized shirts, sweeping trenches and crisp tailoring with “playful iconic hits from McCartney’s aboriginal archive”, including bejewelled prints and slogan tops.
Ann-Sofie Johansson, caput of design, womenswear and originative advisor, H&M, calls McCartney a “rule breaker”. “She was H&M’s 2nd ever decorator collaboration, aft Karl Lagerfeld. Stella is not acrophobic to situation the conventions of the manufacture and to contiguous an inspiring and hopeful imaginativeness of however to bash things differently. That is what attracted america to her 20 years ago: we felt she had vigour and vigor and ideas for however to disrupt the industry, particularly erstwhile it came to materials. And recently, we decided that we wanted to champion that again, and support those discussions going, hence this collection,” says Ann-Sofie, who has collaborated intimately with renowned brands specified arsenic Balmain, Rabanne, Moschino, and Mugler.
