3 months ago
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The authorities connected Tuesday (February 10, 2026) brought successful stricter obligations for online platforms connected handling AI-generated and synthetic content, including deepfakes, saying platforms specified arsenic X and Instagram indispensable instrumentality down immoderate specified contented flagged by a competent authorization oregon courts wrong 3 hours.
The authorities notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, that formally specify AI-generated and synthetic content. The caller rules volition travel into unit from February 20, 2026.
The amendments specify “audio, ocular oregon audio-visual information” and “synthetically-generated information”, covering AI-created oregon altered contented that appears existent oregon authentic. Routine editing, accessibility improvements, and good-faith acquisition oregon plan enactment are excluded from this definition.
Key changes see treating synthetic contented arsenic ‘information’. AI-generated contented volition beryllium treated connected par with different accusation for determining unlawful acts nether IT rules.
Platforms indispensable enactment connected authorities oregon tribunal orders wrong 3 hours, reduced from 36 hours, according to a gazette notification issued by the Ministry of Electronics and Information Technology (MeitY).
User grievance redressal timelines person besides been shortened.
The rules necessitate mandatory labelling of AI content. Platforms enabling instauration oregon sharing of synthetic contented indispensable guarantee specified contented is intelligibly and prominently labelled and embedded with imperishable metadata oregon identifiers, wherever technically feasible, it said.
Calling for a prohibition connected amerciable AI content, it said platforms indispensable deploy automated tools to forestall AI contented that is illegal, deceptive, non-consensual, oregon related to mendacious documents, kid maltreatment material, explosives, oregon impersonation.
Intermediaries cannot let removal oregon suppression of AI labels oregon metadata erstwhile applied, it said.
