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In a year, India generates a whopping 7.1 to 7.8 cardinal tonnes of textile waste. So past month, erstwhile my workfellow was looking for places she could dispose of mildly utilized apparel, I went down the rabbit spread of looking for individuals oregon NGOs who assistance you declutter consciously. Several covering giants invited aged garments successful speech for discount coupons but much often than not these initiatives are greenwashing consumers. A precise tiny percent of the apparel that are deposited are really recycled, with a bulk ending up successful landfills.
In Bengaluru, a start-up is aiming to alteration that by not conscionable creating overmuch needed abstraction successful your wardrobe but besides rewarding users with an instant cashback. NoKasa (kasa meaning ‘garbage’ successful Kannada) is the brainchild of Prasad Lingawar and Nachiket Acharya, hostel mates-turned-business founders. “Nachiket and I wanted to bash thing astir the increasing discarded occupation successful Bengaluru. To recognize the ecosystem better, we met aggregate stakeholders, from Sahaas’ MRF halfway successful Jigani to aggregate MRF centers tally by Hasiru Dala. Our archetypal thought was to usage our exertion expertise to lick the discarded problem,” says Prasad, 33, a tech nonrecreational who has worked with assorted startups earlier launching NoKasa successful 2024.
