Gen Z and the fading Christmas, New Year card tradition

5 months ago 1
ARTICLE AD BOX
A kid  looking astatine  a Christmas paper  astatine  a acquisition  store  successful  Kozhikode.

A kid looking astatine a Christmas paper astatine a acquisition store successful Kozhikode. | Photo Credit: K. Ragesh

Time was erstwhile the pavements of Mananchira Square were filled with glossy Christmas and New Year cards successful vibrant colours and glitter-dusted Santas. Now is erstwhile those carnal tokens person been swept distant by WhatsApp stickers, animated e-cards, and Instagram stories, with exertion altering the affectional quotient of Gen Z.

“The civilization of exchanging greeting cards and carnal gifts has fixed mode to the convenience of instant messaging. Now, younker walk little wealth connected specified sentiments,” says Angelina Rachel, a assemblage student.

Vendors selling Christmas cards are besides nary longer capable to thrust income arsenic they did before. Now, radical walk little connected specified items, preferring to put successful applicable goods. “But for us, Christmas was the clip to constitute letters and postcards to relatives crossed the globe,” recalls 70-year-old Sakunthala K., who has witnessed the transformation.

A immense displacement has occurred successful gifting habits owed to the generational gap. The Gen Z inclination of texting is overshadowing the lasting warmth of a thoughtful gesture. “The regularisation we person for Secret Santa is that the acquisition has to beryllium thing we tin devour together. We similar to spell retired for a repast and walk clip with our friends alternatively than giving them carnal presents,” says Dharvesh K.M., an architecture student.

Cards and gifts, careless of their price, were erstwhile capable to connection radical large happiness. The essence of Christmas celebrations was woven into the elemental joyousness of sharing clip and presenting tokens of affection. “This was a fantastic mode to explicit gratitude to those we clasp dear. I inactive similar greeting cards implicit immoderate different present. But lone a fewer radical acquisition each different cards now. People opt for integer messages, which are conscionable data, portion a carnal paper is simply a souvenir,” says Liyana T.K., a 20-year-old diploma student.

As successful erstwhile years, a Christmas histrion is being installed astatine Mananchira Square, to beryllium draped successful cascading tiny lights that signifier the luminous bosom of the city. The fragrance of freshly baked plum cakes diffuses done the aerial on S.M. Street.

Yet, stationery shops and bookstalls selling cards bash not person the appreciation they deserve. “The gifts we exchanged utilized to transportation a story. Today, adjacent that idiosyncratic transportation is lost,” laments Fernando Wilson, 32.

Published - December 20, 2025 08:05 p.m. IST

Read Entire Article