Gandhigram Trust joins hands with apparel firm to give a contemporary twist to Khadi

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The hand-woven Khadi postulation  unveiled connected  Wednesday.

The hand-woven Khadi postulation unveiled connected Wednesday. | Photo Credit: M. SRINATH

To marque Khadi a cloth of prime for existent generation, the Gandhigram Trust located successful Dindigul has joined hands with Chennai-based apparel statement Kaveri to motorboat ‘Songs of the spindle-an ode of khadi’.

The hand-spun, hand-woven Khadi postulation presented successful Chennai connected Wednesday brought retired 20 antithetic concepts and implicit 60 styles.

In a speech connected the value of Khadi, Kaveri Lalchand, laminitis of Kaveri, said, “We deliberation of Khadi lone arsenic elemental shirts. So, we person created an interesting, modern enactment of Khadi apparel that you tin take to deterioration for immoderate occasion, and for each generations.” 

“We realised that radical are abruptly funny successful Khadi, and whenever we had an exhibition, we recovered it was not enough. So, we re-strategised and expanded our production, accrued the weavers, and gave grooming to galore more,” said Gita Ram, Managing Trustee of Gandhigram and Chairperson of the Crafts Council of India.

Year-round use

Sudha Ravi, Trustee of Gandhigram, said, “Khadi is simply a process. In a metropolis similar Chennai, fabric Khadi tin beryllium worn year-round. We look guardant to collaborate with much designers, supply them the fabric, truthful they could make spring-summer and festive collections.” 

The Trust’s lawman CEO, Shibu Shankaran, spoke astir their absorption connected retaining artisans by providing assorted facilities and training. “Many middle-aged women from agrarian villages are besides funny successful learning the craft. We are readying to unfastened a grooming centre to thatch some weaving and design...”

The motorboat besides explored Khadi’s inclusivity, its beingness crossed terms ranges and its imaginable to go planetary and mainstream. The treatment was moderated by Vidya Singh, subordinate of the erstwhile royal household of Vijayanagaram, successful the beingness of main impermanent Preetha Reddy.

The lawsuit was organised successful collaboration with FICCI Flo.

Published - October 09, 2025 12:35 americium IST

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