5 months ago
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The Bengaluru Metropolitan Transport Corporation (BMTC) has importantly strengthened its non-fare gross base, with advertisements displayed connected its buses present generating ₹4.79 crore each month, with an yearly income of ₹57.54 crore.
Officials said that they expect this fig to emergence substantially, projecting full advertizing revenues of astir ₹230 crore implicit the adjacent 3 to 4 years.
As portion of a renewed propulsion to augment net done alternate gross streams, the BMTC, opening January this year, introduced full-body advertisement wraps connected 3,400 of its buses. This marks a wide displacement from the earlier argumentation that permitted advertisements lone connected the rear panels of buses. The caller inaugural allows advertisers to utilise a overmuch larger aboveground area, thereby expanding the corporation’s earning potential.
A elder BMTC authoritative said that nether the arrangement, 1 advertizing steadfast has been awarded the declaration to wrapper 3,000 non air-conditioned mean buses, portion a abstracted steadfast has been entrusted with wrapping 400 air-conditioned buses. “Each mean autobus offers astir 350 sq. ft of advertizing space, covering sections specified arsenic the louvre solid panels and the rear information down the driver’s cabin. In comparison, the AC buses supply astir 430 sq. ft of usable advertizing area.”
Fixed monthly licence fee
According to the officials, the BMTC earns a fixed monthly licence interest of ₹12,616 per mean bus, portion the corresponding interest for each AC autobus stands astatine ₹25,255. The higher tariff for AC buses is attributed to their cognition connected premium routes, including Bengaluru International Airport services and large IT corridor routes, which pull greater advertiser involvement owed to higher rider visibility.
The BMTC has emphasised that indispensable accusation connected the buses remains intelligibly disposable contempt the advertisements. The authoritative said, “The BMTC logo, conveyance registration numbers and depot recognition markings person not been obstructed. Addressing biology and attraction concerns, we person opted for eco-friendly advertisement materials that bash not permission stains oregon harm the autobus aboveground erstwhile removed. In enactment with authorities norms, each advertisements mandatorily see Kannada text.”
Non-traffic gross sources
The officials besides noted that lessons had been learnt from past feedback. In 2018, stickers placed connected little solid panels of astir 4,000 buses were removed pursuing complaints from passengers astir restricted visibility. “This time, the BMTC has ensured that transparent materials are utilized connected solid surfaces truthful that visibility from wrong the autobus is not compromised,” helium added.
At present, the BMTC operates a fleet of 6,158 buses, including 1,027 electrical buses. In the 2023–24 fiscal year, the corp earned ₹811 crore done non-traffic gross sources specified arsenic leasing land, renting retired abstraction astatine autobus stations, commercialized stalls, offices and parking facilities, on with advertisements connected autobus rears.
The BMTC’s determination follows akin non-fare gross initiatives adopted by the Bangalore Metro Rail Corporation Limited, which has besides begun wrapping metro bid coaches with advertisements to boost its non fare revenue.
