From SuperYou to Wild Date, here are a few homegrown brands that galvanised the protein-rich-gourmet-snack cult in India

Whether you are a voluntary subordinate of the diet-conscious brigade oregon a gym bunny, chances are that you person “whey-d” your options for steadfast snacks, fixed the increasing buzz astir protein-based savouries. The humble macromolecule shingle has mutated into each things edible — from macromolecule h2o to bars and spreads. It should beryllium nary astonishment past that American media property Khloé Kardashian launched Khloud Protein Popcorn, and, person home, Bollywood’s Ranveer Singh co-founded SuperYou which offers protein-packed wafers and chips.

According to Grand View Research, an India-and-US-based marketplace probe and consulting company, “The steadfast snacks marketplace successful India is expected to scope a projected gross of US $6,427.5 cardinal by 2030. A compound yearly maturation complaint of 7.6% is expected of India steadfast snacks marketplace from 2024 to 2030.”

We talk to a fewer homegrown brands that person galvanised the protein-rich-gourmet-snack cult successful India, and however they proceed to locomotion the tightrope betwixt sensation and health.

Wafers and chips: SuperYou

Hot connected the heels of the occurrence with the motorboat of Protein Wafers, SuperYou, co-founded by histrion Ranveer Singh, launched Multigrain Chips with 10 grams of macromolecule and macromolecule pulverization past year. Nikunj Biyani, co-founder, SuperYou, says, “Our imaginativeness has ever been to disrupt accepted snacking with healthier alternatives done purposeful innovations. We’ve focussed connected delivering a better-for-you enactment that doesn’t compromise connected flavour oregon quality.”

The ingredients of chips see urad dal, atom flour, jowar, chickpea, soya macromolecule isolate and tapioca starch. The Mumbai-based brand’s macromolecule wafer bars excessively travel successful galore flavours, including chocolate, choco peanut butter, strawberry crème, cheese, and they person precocious launched coffee. They incorporate 10g macromolecule per 40g wafer.  “We usage an innovative root of macromolecule called fermented yeast, which is simply a revolutionary caller exertion that is scientifically precocious to springiness the champion efficacy, each portion being ace gut friendly,” adds Nikunj. The marque has besides introduced macromolecule pulverization now.

The chips commencement astatine ₹50, portion the wafers are priced upwards of ₹60.

Water whey: Aquatein

Co-founded by Ananth B Prabhala and Mitisha Mehta, Aquatein launched 10g and 21g macromolecule h2o successful May 2019, but was disposable marketwide successful 2021. The duo was prompted to dabble successful the macromolecule abstraction backmost successful 2016-17, erstwhile determination were not truthful galore discussions astir protein. “With Aquatein, our thought was to seamlessly inculcate macromolecule into someone’s beingness without trying to regenerate meals oregon regular food. Aquatein macromolecule h2o makes macromolecule intake easier for each property groups, and functional hydration was the cardinal idea,” says Ananth.

About the benignant of macromolecule used, Mitisha says: “We usage whey macromolecule isolate. Whey is simply a dairy-based and globular protein. What makes Aquatein antithetic is that our macromolecule is lactose-free. Our whey macromolecule is really treated successful specified a mode that it dissolves successful h2o and stays stable. The wide process is with whey water, which is spray-dried and converted into the pulverization format. So the archetypal happening immoderate nutrient product, oregon thing that is spray-dried, does is effort to get backmost to the earthy form. For this reason, astatine Aquatein, we pre-hydrate the macromolecule truthful that it does not sorb h2o from your intestinal lining immediately.” The marque has reintroduced Aquatein with nary artificial flavours past year.

The Mumbai-based Aquatein prices its 10g macromolecule h2o astatine ₹396 for a container of four, and 21g macromolecule h2o astatine ₹600 for a container of 4 crossed flavours (mango, strawberry, premix berry, greenish pome and orange).

Spreads and bites: Twiddles by Yuvraj Singh

Ace cricketer Yuvraj Singh is batting for macromolecule too. Co-founded by him, Twiddles offers cocoa spreads and snackable vigor bites by utilizing 60–70% existent nuts, cutting retired thenar lipid and preservatives, and slashing sweetener contented by implicit 70%. Kumar Gaurav, co-founder, Twiddles, which is based successful Gurugram, Haryana, says, “Most snacks connected the support contiguous are either loaded with sweetener oregon overly processed successful the sanction of health. With Twiddles, we wanted to onslaught the balance. The goal: to marque protein-first, guilt-free indulgence the caller norm successful snacking.”

Twiddles products are powered by earthy protein, chiefly from nuts similar almonds, walnuts & cashews, which marque up 60–70% of the brand’s spreads and bites. “Our spreads are made with a precocious percent of existent nuts (like almonds and walnuts), on with seeds, cocoa, and millets, delivering a affluent sensation with nary thenar lipid oregon preservatives. Our bites see the aforesaid halfway ingredients, with the summation of dates for earthy sweetness and binding. Across each products, we’ve chopped refined sweetener to a minimum and avoided artificial additives entirely.”

The products by Twiddles commencement astatine ₹220

Cookies and granola: Wild Date

From hunger busters to vegan macromolecule bars, Wild Date offers a wide scope of steadfast snacks. The ones that intrigue america are the protein-based cookies and granola. CS Siddharth, laminitis of Wild Date, says that his travel arsenic an endurance jock taught him that what we enactment into our bodies matters conscionable arsenic overmuch arsenic however we determination them. “During grooming for Ironman races, I struggled to find clean, performance-supporting snacks that were some functional and genuinely tasty. That spread inspired maine to make much products for Wild Date, a marque calved from lived experience, cleanable eating and besides blending diversion subject with real-food nutrition. However, I wanted to make thing that supported not conscionable athletes, but anyone navigating busy, progressive lives,” helium says.

Key ingredients: The brand’s granola comes successful 2 variants — Hazelnut Chocolate Granola and Peanut Butter Granola; the erstwhile has macromolecule contented of 5.2g successful 40g and the second has 7.6g successful 40g. They incorporate hazelnut cocoa 48% (hazelnut butter, peanut butter, cocoa, unprocessed cane sugar, salt), rolled oats, wild-honey, coconut flakes, earthy vanilla extract, peanut food 40% and cinnamon powder. The cookies excessively travel successful 2 flavours — Chocolate Cookie (3.6g macromolecule successful 40g) with Almond Bits and Caramel Chocolate Cookie (3.10g macromolecule successful 40g). The cookies incorporate rolled oats flour 21%, h2o chestnut flour 14%, unsalted beverage butter, coconut sugar, array salt, cocoa 36% (coconut sugar, cocoa food and cocoa powder), almond bits 9% and caramel pulverization 13%.

The 250g granola and 40g of five-cookie container commencement astatine ₹300