From rangoli to vlogging: EC drive to up voter turnout in Assam

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To pull and prosecute voters, respective districts person introduced appealing mascots. Sivasagar territory introduced its mascot, “Kopouphool”. Photo: X/@ceoassam62029

From traditional rangoli (floor decoration) to gadget-based vlogging, the Election Commission of India (EC) has undertaken a bid of outreach initiatives to amended elector turnout successful the elections to Assam’s 126-member Assembly connected April 9.

The voting percent successful Assam has mostly been supra 75%. However, turnout dipped 2.3 percent points, from 83.72% successful 2021, aft expanding steadily from 75.1% successful 2001.

The canvass sheet is organising rangoli, drawing, slogan-writing, integer poster-making, partition writing, and quality presumption competitions, arsenic good arsenic thoroughfare plays, workshops, and different originative consciousness activities. It has besides roped successful Abhinav Borah, a lifestyle, travel, and nutrient vlogger and para-cyclist Rakesh Banik, who completed a 7,000-km transcontinental expedition from Moscow to Assam, to link with the voters.

“In summation to pull and prosecute voters, respective districts person introduced appealing mascots, portion successful immoderate districts, fashionable personalities person been roped successful arsenic icons for elector consciousness campaigns,” a connection issued by Assam’s Joint Chief Electoral Officer connected Monday (March 23, 2026) read.

The mascots see ‘Bakhar’ of Lakhimpur, ‘Ganabandhu’ of Sonitpur, ‘Jolou’ of Jorhat, ‘Chameli’ of Golaghat, and ‘Dwimlu’ and ‘Sikhiri’ of Kokrajhar, which person garnered important nationalist attention.

Pledge-taking ceremonies and consciousness activities, aligned with the “Jan Bhagidari, Matdata Shakti” taxable and World Water Day, were besides conducted crossed the districts.

The connection said that Chief Electoral Officer Anurag Goel, expressing optimism for an summation successful elector turnout, appealed to each voters of the State to workout their antiauthoritarian right.

Published - March 24, 2026 07:36 p.m. IST

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