Encouraged by the occurrence of the Mahua (Ippa puvvu) laddu initiative, the Society for Elimination of Rural Poverty (SERP) is readying to found 3 processing units successful Mulugu territory to grow value-added activities astir wood produce. The projected units, to beryllium acceptable up astatine Kondaparti, Kannepally and Medaram successful SS Tadvai mandal, volition absorption connected extracting Mahua and Kanuga (Pongamia pinnata) oil, successful summation to laddu production.
National Mission Manager (NRLM) Killi Jayaram said the acold pressed units would beryllium taken up astatine an estimated outgo of ₹15 lakh. “There is simply a bully request for some Mahua lipid arsenic good arsenic Kanuga oil. Considering this, we are going to acceptable up these units successful Mulugu territory soon,” helium said, adding that a elaborate task study (DPR) would beryllium acceptable successful a month.
The inaugural is being implemented nether the Telangana Inclusive Livelihoods Programme (TGILP), a constituent of the National Rural Livelihoods Mission (NRLM). As portion of the programme, Mahua laddu preparation was introduced arsenic a livelihood enactment for women successful Tadvai mandal.
Mahua lipid fetches ₹1,000 per kg
Highlighting marketplace potential, Mr. Jayaram noted that Mahua (Madhuca longifolia) lipid fetches astir ₹1,000 per kg. “We tin get 1 kg of lipid from astir 2 kg of Mahua flowers,” helium said, pointing retired that the lipid is affluent successful nutrients and besides utilized successful Ayurvedic formulations. He added that tribal communities person progressively been exchanging Mahua flowers for edible oils successful caller years.
Private portion already operational
Officials said a privately owned cold-pressed Mahua lipid portion is already operational astatine Pasra adjacent Medaram.
Mulugu MLA and Panchayat Raj and Rural Development Minister Dansari Anasuya Seethakka is besides keen connected promoting Mahua-based industries successful the district, portion the State authorities is preparing to rotation retired a broad Mahua task aimed astatine converting a accepted wood assets into a sustainable livelihood model.
Reliable root of income for tribal women
SERP Chief Executive Officer (CEO) Divya Devarajan said the inaugural has aggregate benefits. “Mahua flower-based activities are not lone health-oriented but besides supply a reliable root of income for tribal women and amended household earnings,” she said.
FSSAI licence for Mahua laddu
The Mahua laddu endeavor has already shown important results. The enactment gained momentum pursuing enactment successful obtaining FSSAI licences and grooming successful accumulation and marketing.
“The TGILP squad supported the women successful obtaining FSSAI licences and successful organising accumulation activities, including sourcing food-grade Mahua flowers and different inputs,” Mr. Jayaram said. He added that grooming successful technological postulation methods, including the usage of greenish nets nether trees, was provided to guarantee prime earthy material. The endeavor recorded beardown sales, peculiarly during the Sammakka-Saralamma biennial Maha Jatara astatine Medaram this year.

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