First-time home buyers driving growth in Chennai: Aadhar Housing Finance

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Affordable lodging concern institution Aadhar Housing Finance Ltd said that it is witnessing sustained request for affordable lodging successful Chennai, particularly among first-time homebuyers. 

The institution recorded a 35% year-on-year (YoY) maturation successful low-income affordable lodging indebtedness disbursements successful Chennai arsenic of Q3 FY2026, mostly driven by the above-mentioned segment. 

Aadhar Housing Finance has attributed this emergence successful request to a beardown operation of economical growth, infrastructure development, and evolving purchaser preferences crossed Tamil Nadu. 

“The city’s metro enlargement task and improved roadworthy connectivity is driving maturation successful peripheral and emerging micro-markets,” the lodging concern institution said.

“Overall, Chennai stands retired arsenic a marketplace wherever infrastructure growth, argumentation support, and developer absorption are good aligned with existent homebuyer demand, peculiarly successful the affordable and mid-income segments,” it added.

“There is simply a wide displacement successful purchaser penchant among homebuyers successful Chennai, with an expanding inclination towards ready-to-move-in properties, peculiarly among first-time buyers,” said Rishi Anand, MD & CEO, Aadhar Housing Finance Ltd. 

This inclination is driven by the request for greater certainty, arsenic customers look to debar operation delays and project-related uncertainties, portion besides mitigating the dual fiscal load of paying some rent and EMIs, the institution said.

According to Mr Anand, affordable and mid-income lodging segments are cardinal drivers of Chennai’s existent property expansion, with request expected to stay robust successful the adjacent to mean term.

He said authorities initiatives similar Pradhan Mantri Awas Yojana person played an important relation successful driving homeownership request successful Chennai and crossed Tamil Nadu, peculiarly wrong the EWS and LIG segments. 

By improving affordability done involvement subsidies, the strategy has made ceremonial lodging concern much accessible and enabled a wider basal of customers to participate the lodging market.

Reinforcing Aadhar’s absorption connected Tamil Nadu, Mr Anand said, “We purpose to fortify our subdivision web crossed high-growth micro-markets successful Chennai and cardinal tier 2 and tier 3 cities successful Tamil Nadu, portion continuing to enactment first-time homebuyers successful the affordable segment.”

Aadhar Housing Finance is readying to standard done a operation of expanded distribution, strengthened section engagement, and technology-led efficiencies. 

“Our absorption remains connected the economically progressive segment, self-employed individuals, informal income earners and first-time buyers. We tailor products, underwriting and engagement models to suit their income patterns and aspiration,” Mr Anand added.

Terming Tamil Nadu and Chennai arsenic a high-potential market, Aadhar Housing Finance believes that urbanization, a increasing basal of salaried and self-employed customers and expanding request for affordable and mid-income lodging volition enactment arsenic catalysts for growth. 

Published - March 31, 2026 01:31 p.m. IST

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