Farmers find new customers at Nabard’s mango fest

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The Mambazha Mela nether  mode   astatine  a promenade  successful  Chennai connected  Sunday, June 14, 2026.

The Mambazha Mela nether mode astatine a promenade successful Chennai connected Sunday, June 14, 2026. | Photo Credit: JOTHI RAMALINGAM B

It was a saccharine woody for farmers from respective States, including Tamil Nadu, Karnataka, and Maharashtra, who had travel to the metropolis to merchantability mangoes, arsenic they not lone managed to merchantability each the nutrient they had brought, but besides recovered caller customers. 

This was acknowledgment to Nabkisan’s Mambazha Mela, an effort to bring unneurotic 16 farmer-producer organisations that nutrient and process mangoes. 

Two-time nationalist award-winning husbandman from Pethanaickanpalayam successful Salem, S. Jayaraman, who welcomed the effort, said helium was capable to get respective caller customers owed to the merchantability astatine a promenade successful the city. “I got mangoes similar Salem Gundu, Bangloora, Malgova and Imampasand from Karumandurai, a elevation station. People who tasted the effect called backmost and said they had forgotten however bully mangoes tasted,” helium said, adding that specified markets should beryllium organised for different products similar millets and vegetables, too. 

M. Parameshwari of the DWC Trust of Chinnamannur successful Theni said that their value-added products, including mango pickles and mangoes successful brackish (uppilittadhu) did well. “Nobody successful our country has freezer vans, and truthful we had to bring the mangoes by bus. Some of them got damaged during transit, arsenic the gunny bags were stacked astatine the bottom,” she said. 

Mohan Karthik, elder vice-president, Nabkisan, which is simply a subsidiary of Nabard, said that each the mangoes brought to the mela were sold. “Farmers were besides capable to get caller customers for their produce. This was a aviator programme. We volition get feedback from the farmers,” helium said. 

Published - June 14, 2026 09:40 p.m. IST

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