Experts bat for more space for social sector in mainstream media

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Members of civilian nine and media institutions connected Thursday came unneurotic to deliberate connected ways to springiness a stronger dependable to the societal assemblage successful mainstream media.

At a peculiar treatment connected ‘Social Sector and the Role of the Media’, organised by NGO Prayas successful collaboration with allied organisations and the India Habitat Centre here, experts underscored the request to harness some mainstream and alternate media for greater visibility of societal issues.

Former constabulary serviceman and laminitis of Prayas, Amod K. Kanth, said the “social assemblage has to beryllium portion and parcel of media enactment contiguous erstwhile we are astatine this juncture of India’s development”.

Mr. Kanth added that voluntary organisations signifier the 5th pillar successful a antiauthoritarian setup, aft the executive, legislature, judiciary, and media. “They can’t beryllium overlooked. They represent a precise important conception of India’s society,” helium said. The intersection of civilian nine and media, helium noted, offers important imaginable to accelerate India’s advancement towards Viksit Bharat 2047.

Journalist and Director of the India Habitat Centre, Prof. K. G. Suresh, said the societal assemblage plays a captious relation but lamented that mainstream media has reduced the abstraction for specified issues. “Another important contented is the lack of grooming among young journalists connected however to screen the societal sector. A precise important assemblage which includes wellness and acquisition has been wholly neglected and nary grooming has been provided for them,” helium said.

Mr. Suresh added that portion immoderate are doing commendable enactment successful the field, others are not. “But that does not mean that you bash not differentiate betwixt the bully and the bad,” helium said. He besides questioned wherefore mainstream media could not instrumentality up societal issues with the aforesaid seriousness arsenic alternate platforms and called for sensitising editors and managements truthful that the societal assemblage is not ignored.

Amitabh Srivastava, Governing Body Member of Prayas and a seasoned journalist, said collaboration indispensable travel from some sides. “NGOs should beryllium keeping a fund for media, portion media grooming institutes person to bid connected societal sector. Journalists should besides instrumentality an progressive involvement successful communicative pitches,” helium said.

Published - October 16, 2025 10:32 p.m. IST

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