3 weeks ago
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Dua Lipa has filed a $15 cardinal suit against Samsung, accusing the tech elephantine of utilizing her likeness connected tv packaging without authorisation oregon compensation.
According to the ailment filed successful California national court, Samsung allegedly began placing Lipa’s representation connected TV boxes past twelvemonth arsenic portion of a large-scale retail selling campaign. The vocalist claims she was ne'er approached for support and did not endorse the products successful immoderate capacity, according to reports from Variety.
The suit states that Lipa aboriginal demanded the institution halt utilizing the image, but alleges Samsung responded dismissively and continued the campaign. The filing argues that the unauthorised usage created the mendacious content that the popular prima had partnered with oregon officially supported the brand.
“Ms. Lipa’s look was prominently utilized for a wide selling run for a user merchandise without her knowledge, without consideration, and arsenic to which she had nary say, control, oregon input whatsoever,” the ailment states.
The representation astatine the centre of the quality was reportedly taken backstage during the Austin City Limits Festival successful 2024. Lipa claims ownership of the photograph’s copyright and argues the institution had nary ineligible close to reproduce it commercially.
The filing besides includes societal media posts from consumers who allegedly purchased Samsung televisions due to the fact that of Lipa’s representation appearing connected the packaging.
The suit alleges copyright infringement, trademark violations, mendacious endorsement nether the Lanham Act and breach of California publicity rights laws.
Lipa’s ineligible squad argues that the vocalist maintains a cautiously curated nationalist representation and selectively chooses endorsement deals, making the alleged unauthorised run particularly damaging to her brand.
