Domestic Workers’ Rights Union condemns defamatory advt. by house-help platform

4 months ago 1
ARTICLE AD BOX
The national   calls for contiguous  withdrawal of misleading and stigmatising advertisements, accountability from platforms that people      unverified accusations.

The national calls for contiguous withdrawal of misleading and stigmatising advertisements, accountability from platforms that people unverified accusations. | Photo Credit: PHOTO FOR REPRESENTATIONAL PURPOSE ONLY

The Domestic Workers’ Rights Union has condemned an advertisement run by an on-demand househelp provider, which reportedly claims that ‘three retired of 10 maids person done immoderate signifier of crime’.

“We powerfully condemn the criminalisation and nationalist shaming of home workers and fearmongering astir them done irresponsible advertisements by platforms specified arsenic BookMyBai, which framework an full workforce arsenic imaginable criminals to beforehand paid ‘verification’ services,” said a statement.

‘Stigmatisation and fearmongering’

Sweeping claims similar ‘three retired of 10 maids person done immoderate signifier of crime’ are not supported by peer-reviewed data, comparative evidence, oregon transparent methodology. Such assertions are not nationalist information measures- they are selling strategies built connected people fear, gendered stigma, and inequality, said the union.

Noting that inheritance verification successful itself is not problematic, the national pointed retired that the occupation lies successful its implementation and framing. “Ethical framing would centre connected just hiring, just wages, communal safety, owed process, and dignified enactment for all. What this run alternatively communicates is, ‘Be acrophobic of home workers. Pay america to support yourself’,” the connection read, which criticised that specified behaviour crosses an ethical and motivation line.

Accountability required

The national called for contiguous withdrawal of misleading and stigmatising advertisements, accountability from platforms that people unverified accusations, ineligible scrutiny of discriminatory hiring practices and online platforms and mandatory registration and regularisation of each placement agencies and online platforms engaged successful the recruitment, placement, oregon hiring of home workers.

The Hindu’s attempts to scope the institution regarding the allegation did not elicit a response.

Published - January 08, 2026 08:25 p.m. IST

Read Entire Article