4 months ago
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At a clip erstwhile Universal Payments Interface (UPI) transactions person go the bid of the time and integer currency has virtually taken implicit the carnal currency notes, determination is inactive a assemblage of devotees that sends offerings to the abode of Lord Venkateswara astatine Tirumala by Money Order (MO) and receives backmost ‘divine blessings’ done their neighbourhood postman.
The ‘Aseervachanam’ strategy was launched successful 2009 arsenic portion of a tie-up betwixt India Post and Tirumala Tirupati Devasthanams (TTD).
Devotees wishing to get the Lord’s blessings connected auspicious occasions oregon idiosyncratic events specified arsenic weddings oregon a household member’s day tin nonstop immoderate magnitude of their prime by Money Order to the TTD.
In return, they person a divine acquisition acceptable comprising Akshintalu (sacred atom mixed successful turmeric), kumkum and a pocket-size photograph of Lord Venkateswara and Goddess Padmavati, which volition beryllium hand-delivered by postman.
Devotees connect a batch of sentiment to this ineffable gift, arsenic it is considered ‘divine blessings’ arriving straight from the Lord of Seven Hills.
The strategy is implicit 15 years aged today, but what has amazed the stakeholders is the patronage it is inactive getting from the devotees, contempt the accelerated changes successful the mode transactions are done.
When Money Orders person been replaced by integer payments, it is inactive the preferred mode of outgo for galore utilizing this scheme.
In 2025 alone, the TTD received ₹3.1 crore arsenic donations done M.O. from 1.26 lakh devotees. “While the fig of devotees scanning the QR codification oregon utilizing our website to marque contributions is connected the rise, those utilizing the age-old and reliable mode of Money Order has not diminished,” observes TTD Executive Officer Anil Kumar Singhal.
In the 16 years since its launch, arsenic galore arsenic 31.68 lakh devotees from crossed the state person collectively contributed ₹49.18 crore to the TTD, immoderate donating arsenic little arsenic ₹10.
“While quality of the affluent and affluent donating millions to the TTD grabs headlines, this soundless bulk has shown that Lord Venkateswara is simply a origin that goes beyond the rich-poor divide,” Mr. Singhal pointed out.
“India Post acts arsenic a span betwixt the devotee and the divinity,” quips Vennam Upender, Post Master General (Kurnool region), India Post.
According to him, galore devotees repeatedly utilized Money Order betwixt 2009 and 2025, pointing to their adherence to the reliable mode of outgo arsenic good arsenic their loyalty to India Post.
The strategy has been lauded arsenic a win-win concern for the TTD and the India Post, which delivers astir 500 e-M.O.s mundane to the temple nether this scheme.
