Direct engagement ensures market linkages for rural producers in Rajasthan

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 Facebook/Rajasthan Grameen Aajeevika Vikas Parishad

Image for practice purposes only. Credit: Facebook/Rajasthan Grameen Aajeevika Vikas Parishad

The nonstop engagement evolving among the self-help radical (SHG) enterprises, shaper groups, husbandman shaper organisations, and starring organization buyers successful Rajasthan has led to the instauration of marketplace linkages for agrarian producers. The worth concatenation integration has particularly helped the women-led agrarian enterprises.

Several starring companies signed letters of intent (LoIs) astatine an lawsuit successful Udaipur implicit the weekend, expressing readiness for large-scale procurement from SHG enterprises. The high-volume acquisition interests were shown successful spices, cereals, honey, livestock breeds, and earthy farming products.

The juncture for signing of LoIs was a nationalist store connected agriculture and livestock entrepreneurship organised nether the aegis of Rajasthan Grameen Aajeevika Vikas Parishad and the Union Ministry of Rural Development.

The Ajeevika Vikas Parishad showcased market-ready commodities from crossed 41 districts successful the State, representing the enactment of thousands of SHG women engaged successful the accumulation of spices, honey, livestock products, cereals, earthy farming produce, and processed foods.

The representatives of 2 twelve companies from the food, agriculture, spices, livestock, processing, and export sectors witnessed the products and had interactions with the agrarian entrepreneurs and leaders of the assemblage institutions.

Tamil Nadu Rural Transformation Project CEO R.V. Shajeevana was among the experts who addressed the workshop. Ms. Shajeevana threw airy connected the cardinal initiatives and organization strategies adopted successful Tamil Nadu for advancing marketplace entree and endeavor development. Swati Sharma, Joint Secretary (Rural Livelihood), Ministry of Rural Development, was besides present.

The partnerships stemming from the LoIs indicated a beardown request for Rajasthan’s SHG-produced commodities and opened caller avenues for semipermanent commercialized arrangements. Besides, aggregate buyers expressed readiness to integrate SHG women into procurement, processing and logistics chains.

Ajeevika Vikas Parishad’s Mission Director Neha Giri said the instauration of caller platforms would grow agrarian worth chains, deepen the livelihood diversification and alteration thousands of SHG women to go sustainable entrepreneurs and cardinal contributors to the agrarian economy.

Published - November 16, 2025 08:17 americium IST

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