Designers urged to embrace sustainable fashion

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Aysha Ruby, main  enforcement  serviceman  of Ruby Vesture Exports, inaugurating a store   connected  manner  designing astatine  Ideal Arts and Science College, Cherpulassery, connected  Wednesday.

Aysha Ruby, main enforcement serviceman of Ruby Vesture Exports, inaugurating a store connected manner designing astatine Ideal Arts and Science College, Cherpulassery, connected Wednesday.

Aysha Ruby, main enforcement serviceman of Ruby Vesture Exports and the archetypal Indian legislator of Germany’s BWA (Federal Association for Economic Development and Foreign Trade), has urged the adjacent procreation of designers to prioritise eco-friendly textile accumulation and beforehand reuse.

Speaking astatine a manner plan store astatine Ideal Arts and Science College, Cherpulassery, connected Wednesday, Ms. Ruby stressed the societal and biology responsibilities of fashion.

“Fashion is not simply an aesthetic pursuit; it carries societal and biology responsibility,” she said, pointing retired the increasing planetary request for ethically produced and sustainable manner products.

Aysha Ruby interacting with the students astatine  Ideal Arts and Science College, Cherpulassery, connected  Wednesday.

Aysha Ruby interacting with the students astatine Ideal Arts and Science College, Cherpulassery, connected Wednesday.

The store was organised by the college’s Women Development Cell successful relation with the Department of Business and Management Studies. Principal Sainul Abideen Puthanazhi presided implicit the function.

The assemblage conferred Ms. Ruby with its Naari Udayamita Samman for her contributions to entrepreneurship and sustainable concern practices. “Her enactment aligns commercialized occurrence with societal responsibility,” said Dr. Puthanazhi.

Faculty subordinate Mohammed Unais P. delivered the keynote address. Sneha S., Santhini C.N., Sreenithya C., and Lijitha O.K. besides spoke.

Published - February 25, 2026 05:22 p.m. IST

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