4 months ago
2
At a clip erstwhile OTT gyration seems to person severely eaten into the accumulation business, the hold successful merchandise of histrion Vijay’s farewell movie, Jana Nayagan, which is presently mired successful a quality implicit the film’s certification by the Central Board of Film Certification (CBFC) successful the courts, has dampened the temper of the movie exhibitors.
Producers, distributors and exhibitors authorities that a “big Pongal release” would invariably rake successful fewer 100 crores successful gross and Jana Nayagan’s nonaccomplishment to deed the screens has enactment the exhibitors and distributors successful the dock.
Producer and distributor G. Dhananjheyan said that Jana Nayagan’s nonaccomplishment to merchandise during the Pongal festival was a nonaccomplishment of accidental and that the nonaccomplishment was lone “notional,” but added that the hold affected smaller films that released without a program oregon a strategy.
“Usually, the Tamil Nadu collections (for a large star’s film) during the Pongal festival is astir ₹250-300 crores. Due to the postponement (of Jana Nayagan), the full postulation was lone astir ₹125 crores successful January 2026. It is simply a notional nonaccomplishment arsenic whenever ‘Jana Nayagan’ releases, this postulation volition beryllium recouped but the accidental to person earned that successful January was lost,” helium said.
“However, theatres person mislaid revenues from assorted different streams with constricted footfalls during the month. Also, galore different films couldn’t program and docket the merchandise successful January and person mislaid their accidental (release during Pongal),” added Mr. Dhananjheyan.
Further, different releases during Pongal namely histrion Sivakarthikeyan’s Parasakthi and histrion Karthi’s Vaa Vaathiyar couldn’t support the wealth flowing astatine the container office. Only histrion Jiiva’s Thalaivar Thambi Thalamaiyil unexpectedly became a run-away hit, providing immoderate respite to the exhibitors.
Well-known distributor, Tiruppur Subramanian, said that it would person been amended for the theatres if the festival had a large release, but they are banking connected different films to bash well.
“It would person surely brought much radical into the theatres. But, we are hoping the upcoming releases specified arsenic Pradeep Ranganathan’s LIK does well,” helium shared. “However, the deficiency of clarity connected erstwhile Jana Nayagan is expected to merchandise is creating a disorder arsenic producers of different films similar to debar immoderate clash of merchandise dates with a Vijay film,” Subramanian points out.
A theatre proprietor successful a territory adjacent Chennai said movies specified arsenic Sirai and Thalaivar Thambi Thalaimaiyil did reasonably good astatine the container office, but added that smaller films unsocial cannot prolong the accumulation business.
“We were banking connected Parasakthi and Vaa Vaathiyar, but some didn’t bash well. In fact, for the past 4 to 5 months, we are struggling to tally theatres. Movies are not that successful; assemblage footfalls person reduced. The assemblage trust mostly connected YouTube reviews. It is not casual to tally movie theatres with expanding vigor bills and wages,” helium added.
He besides flagged the contented of however each portion (be it North Arcot, South Arcot, etc.), arsenic it is known successful movie concern parlance, is dominated by 1 oregon 2 distributors who dictate presumption to theatre owners. “There is nary country to negociate these days. The presumption are fixed and often tilted against us,” helium said.
