Deepfake threat grows, but technology solutions are catching up, say experts

While the accelerated advancement of deepfake exertion poses superior challenges, technological solutions are besides evolving to observe and combat them, panelists said astatine The Hindu Tech Summit 2026 hosted by The Hindu, along with the VIT, present connected Thursday.

Addressing a league connected Cyber Resilience successful an AI-driven world: Balancing Risk, Recovery and Privacy, Vinod R., Director-Platforms Solution, Sutherland, said artificial quality has democratised impersonation successful a faster and cheaper mode done deepfakes. Two-factor oregon multiple-factor authentication is 1 of the detection methods to recognise deepfake-driven fraud. Detecting deepfakes, helium added, requires analysing aggregate signals alternatively than relying connected a azygous representation oregon video.

In the league moderated by N. Nagaraj, vice-president, Data and Analytics, The Hindu, the panelists said the prevalence of deepfakes was apt to summation successful the coming years and emphasised that creating nationalist consciousness would spell a agelong mode successful countering the threat.

Manjunath Prasad, Head (IT), TVS Mobility Private Limited, said exertion was besides adapting to support gait with the challenges posed by deepfakes. However, it is an evolving travel and quality resources indispensable beryllium upskilled to tackle AI that is becoming smarter. Business entities indispensable besides recognise that AI is existent and proactively accommodate to the technology.

Pointing retired that deepfakes are progressively outsmarting archetypal content, Balaji T.K., adjunct vice-president, Engineering, Epimoney Private Limited, FlexiLoans, said constructing a well-defined interior defence strategy was essential.

In the banking sector, users are being educated not to spot chartless sources, and aggregate authentication algorithms are being built for banking transactions. Organisations indispensable besides bid employees and consumers to place deepfake threats from an accusation information perspective, helium said.

Speakers said that firm managements are becoming much informed astir concern show and factoring successful elements specified arsenic cybersecurity tools into their decisions. They emphasised that cybersecurity initiatives indispensable beryllium presented to the absorption successful wide concern terms, highlighting measurable outcomes and instrumentality connected concern to unafraid backing and support.

They besides underlined the value of adopting the close technologies to safeguard infrastructure and operating environments.

Ramkumar Dilli, Chief Information Officer and Head of Security, Myridius, said firm managements, which earlier focused chiefly connected betterment plans, present question elaborate metrics specified arsenic meantime to mitigate and incorporate incidents. He added that each organisation had begun assessing its information posture and maturity levels to fortify its cyber resilience framework.

Panelists besides stressed the value of quality involution astatine a clip erstwhile AI is deployed connected some the onslaught and antiaircraft fronts of cybersecurity. They stressed the request for continuous monitoring and traceability mechanisms, supported by benchmarks to validate data, to antagonistic threats specified arsenic information poisoning.