You person not failed until you person capitulated to a consciousness of failure. Shefali Ganesh, nonmigratory of Dinesh Vihar, a gated assemblage successful Thalambur, has travel wrong a hair’s enactment of conscionable that benignant of capitulation, but held herself backmost with poise, and well, hope.
Her attempts to power her neighbours to segregate waste, nonstop antithetic categories of it to their rightful places and not the dumping grounds, person met with absorption arsenic impregnable arsenic the walls of Gibraltar. It is simply a vexation of the stripe that tin thrust 1 to self-help paperbacks dispensing chickenhearted crockery for the psyche persevering against each odds.
Shefali is inactive persevering: she was successful attendance astatine the caller adust discarded postulation thrust by Residents of Kasturbanagar Association (ROKA), arsenic she has been successful each different thrust held by the radical successful preceding years. As usual, she carted her adust discarded positive a fewer neighbours’ arsenic good her parents’ adust discarded (they unrecorded astatine Indira Nagar successful Adyar) and dropped it astatine a venue successful the Adyar area. One of those days erstwhile her car agrees to instrumentality connected the duties of a garbage pick-up truck.

She calls herself a hopeful apprentice of ROKA methods, hoping determination would beryllium ROKA-like, pan-Chennai drives originating successful OMR.
Here are Shefali’s peeves. Recyclers combat shy of coming to her cervix of the woods. Nameplates astatine households change. Neighbours vacate, caller neighbours determination successful — it is simply a revolving doorway that ne'er stops, ne'er goes retired of order. Shefali finds herself having to commencement sensitisation grooming each implicit again.
Of the six towers successful the community, she focuses connected 2 with her “trash talk”, and that is challenging enough. Bringing the flat committee connected committee to person a well-rounded discarded absorption strategy underpinned by sustainability goals is different struggle. The relation committee changes, truthful does the creation of the housekeeping staff.
If she notices the systemic problems inherent successful the situation, Shefali would spell casual connected herself. Those problems are arsenic wide arsenic a shot to idiosyncratic similar Bhuvana Raj, a Thalambur nonmigratory and co-founder of SIMPLE, which interestingly is not a elemental acronym —it stands for Sustainability Improvement done Multiple Projects for a Lovelier Environment. But then, the obstacles green-conscious radical successful this portion are up against are not elemental either.
Bhuvana lists what makes the concern complicated.
One, the Chengalpattu territory medication would privation bulk discarded generators (which would see the large gated communities) to negociate their waste, which is just enough, says Bhuvana. But determination is the catch. “The medication does not connection a database of empanelled vendors with expertise successful managing antithetic kinds of waste. In the lack of this provision, these communities are driven to unauthorised aggregators without a way grounds for due discarded disposal.”
Two, deficiency of buy-in from residents associations for sustainable discarded management. Bhuvana illustrates it with a acquainted experience. SIMPLE was calved successful Casagrand Elan, a gated assemblage successful Thalambur, 5 years agone — but it inactive represents lone a conception of the assemblage (close to 100 households) arsenic lone they are consenting to beryllium progressive successful efforts to dainty household discarded responsibly. “When the Association of a gated assemblage is averse to giving the rallying outcry for root segregation and related champion practices, it does not animate assurance successful a recycler to participate the picture, arsenic they would not person the measurement to prolong the business,” she explains.
Where does the solution lie? What is the mode guardant for the Shefalis of the satellite to tread?
Bhuvana answers that: “After 5 years, SIMPLE is present moving towards creating a ‘green coalition’ of like-minded radical from assorted communities. We are astir the enactment of creating a greenish squad successful each assemblage to thrust discarded absorption determination — it is each done pro bono. Every 3 months, we person a adust discarded postulation drive, fundamentally apparel and e-waste. These drives are not Elan-centric, touches different communities arsenic well. We person determination recyclers connected committee to behaviour our quarterly drives arsenic good arsenic the play drives wherever the regular adust discarded specified arsenic integrative discarded is covered.”
Bhuvana goes connected to connection a glimpse of what happens erstwhile “pockets of responsibility” from assorted communities travel together.
“Our June 30th postulation thrust successful Thalambur communities: Elan full — 1020 kg; Smart Town — 200kg; Jains Springs — 282 kg. KG Earth Homes besides collected 921 kg connected the aforesaid weekend. This was done successful collaboration with an authorised aggregator.”
ROKA’s adust discarded postulation drive: the region says it each
The effectiveness of ROKA’s 11th adust discarded postulation thrust should beryllium gauged by 2 parameters — value and region with greater accent connected the latter. At the extremity of the day, 2 days actually, 10.6 metric tonnes of adust discarded was successful the nett and sent for processing. But the much encouraging indicator of occurrence was the information that ROKA managed to organise the thrust from 10 centres, bringing the metropolis arsenic good arsenic its outlying areas nether the purview of the exercise.
“Close to 900 radical from crossed Chennai dropped disconnected their materials astatine 10 antithetic locations. We had pupil volunteers from Kumararani Meena Muthiah college, Stella maris, St. Peters, SPIHER (Avadi), SRM assemblage and Loyola supporting america with their vigor and enthusiasm connected some days of the drive,” observes Janani Venkitesh of ROKA.
She believes what these students did for the thrust and what the thrust did for them are of adjacent weightage, neither tipping the different connected the scales.
“It was a full caller acquisition for them astir discarded and however conscious depletion is the request of the hour,” says Janani. The repair workshops and thrift store grabbed a batch of attraction this time. We convey our aggregators Wasted 360 and KRMM college.”
The ticker repair conception was reportedly a large deed with participants — Lekha, a nonmigratory of Kasturba Nagar successful Adyar, returned location to bring her non-functional watches.
A connection from ROKA, featuring testimonies of pupil participants, reads this:
Suhita from Stella Maris College: “ ‘Turning Waste into Useful Resource’, wherever we collected a batch of discarded including apparel and plastic, provided a antithetic volunteering acquisition for me. I enjoyed helping ROKA’s postulation drive.”
Najima from SRM University, Kattankulathur: “ ‘Turning Waste into Hope’ wherever we collected reusable items to enactment underprivileged communities, emphasised sustainability and gave a 2nd beingness to items portion making a affirmative societal impact. It was heartening to witnesser the generosity of donors and the interaction corporate enactment tin have. The acquisition not lone gave maine a consciousness of intent but besides reinforced the value of giving back.”






