Column | Damage control at the Oscars?

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Sinners, Timothee Chalamet (Marty Supreme), and Jessie Buckley (Hamnet) volition  apt  win.

Sinners, Timothee Chalamet (Marty Supreme), and Jessie Buckley (Hamnet) volition apt win.

In January, the producers of the forthcoming Oscars grant ceremonial (on March 15) dropped a bombshell. They announced that this year, lone 2 of the nominated songs successful the Best Original Song class volition beryllium performed unrecorded — the planetary deed ‘Golden’ from KPop Demon Hunters and ‘I Lied to You’ from that unthinkable interval-block country in Sinners.

The logic fixed was that of each the nominated songs, these 2 played the astir important roles successful their respective films. The producers needed to prevention clip too, “to make a fast-paced, entertaining and cohesive show.”

Soon, these conversations astir time-saving volition beryllium rendered moot due to the fact that starting 2029, the Oscars ceremonial volition nary longer beryllium televised, but live-streamed connected YouTube.

Reputation connected the line

Hollywood has suffered a batch of atrocious PR successful the 2020s, and connected respective disparate fronts, too. The nosediving prime of the mean big-budget release, the reputational deed owed to the 2023 writer’s strike, the shocking 2021 decease of cinematographer Halyna Hutchins aft being changeable with an on-set weapon by actor-producer Alec Baldwin.

On the awards front, too, things didn’t look excessively good, what with the Oscars giving Best Picture to an outmoded, tone-deaf, visibly unspeakable movie like The Green Book in 2019, and the Golden Globes getting embroiled successful 2 abstracted racism scandals (discrimination against Asian-Americans and African-Americans).

The Golden Globes went connected hiatus successful 2022 and returned with an all-new voting body, with diverseness requirements built in. The Oscars had already stipulated, backmost successful 2024, that each eligible movie successful each class indispensable conscionable the Academy’s “representation and inclusion standards”. Basically, the movie indispensable conscionable 2 of 4 stated standards pertaining to representation, originative leadership, manufacture access, and assemblage development.

Most of the changes successful the awards ceremonies for the Oscars and the Golden Globes, therefore, tin beryllium work successful this light, i.e. harm control. But 1 could reason that the Oscars were invented for harm power — backmost successful the 1920s, it was MGM laminitis Louis B. Mayer who formed the Academy to clasp big-studio power implicit Hollywood talent. It was ever intended to beryllium a benignant of “controlled union” that thwarts existent unionisation efforts.

What’s successful store

First, expect nary large surprises erstwhile it comes to the large awards categories this season. The Oscars (like the Golden Globes) are trying to rehabilitate their representation and beryllium seen arsenic a reliable marker of prime again. Hot favourite and universally acclaimed Sinners has been nominated for 16 awards and is apt to scoop up Best Film, Best Director and Best Original Screenplay. Timothée Chalamet is apt to triumph Best Actor for his show in Marty Supreme, portion Jessie Buckley is simply a fastener for Best Actress for Hamnet.

Second, the Academy has stipulated that successful bid to ballot successful a category, members person to beryllium that they watched each movie successful that class connected the Academy’s viewing portal. In immoderate quarters this has been dubbed the “Brutalist Rule” after The New York Times reported past twelvemonth that respective Academy voters had not seen The Brutalist before voting connected it, citing its 215-minute runtime.

Now, acold beryllium it from maine to criticise an organisation explicitly invented to union-bust, but shouldn’t this person been a request much, overmuch earlier? Why did it instrumentality a clump of paper Op-Eds to guarantee that the Academy’s sage voters really watched the films they were expected to assess?

According to past year’s Forbes article, Oscars viewership figures person been steadily declining successful the 21st century. In the aboriginal 2000s, the full viewership “hovered successful the 40 cardinal spectator range” with the 1998 highest viewership being 57.5 cardinal (this was the Titanic year). In 2020, however, this fig was a specified 23.6 cardinal and 19.69 cardinal successful 2025. So, the Academy tin enactment their champion ft forward, to guarantee each the popular, crowd-pleasing nominees win, and it still may not impact the bottommost enactment much.

Robert Aramayo’s caller BAFTA triumph implicit the likes of Timothée Chalamet and Leonardo DiCaprio volition surely impact the Oscars prediction market. It remains to beryllium seen whether the Academy follows suit and throws america a curve shot oregon two, but I wouldn’t stake connected it.

The writer and writer is moving connected his archetypal publication of non-fiction.

Published - February 26, 2026 04:34 p.m. IST

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