6 months ago
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Greater Chennai Corporation makes plans to make a gross of ₹75 crore per annum from January 2026, by roping successful backstage agencies to show ads successful implicit 1,400 locations. The civic assemblage precocious floated tenders worthy ₹73 crore for the project.
According to an authoritative successful the Revenue and Finance Department, advertizing and bid announcement has been sent to backstage agencies who would beryllium interested. The displays volition not successful banner format, and alternatively volition beryllium akin to the ones connected streetlights. The size volition beryllium decided by GCC and the casing for the ads would beryllium done by the backstage party. The enactment is expected to statesman from mid-January 2026.
As per GCC, implicit 14,000 sites were chosen, which see streetlight poles and parks specified arsenic Vijaya Park, Natesan Park, K. K. Nagar Sivan Park, Bharathidasan Colony and Amma Park successful Saidapet. Other locations listed were Taisha Park astatine the IAS Quarters successful Koyambedu, Arunachalam Colony, Venkatnarayanan Playground and RR Colony Playground.
The task besides covered facilities successful Vyasarpadi, MKB Nagar, Mullai Nagar, Sharma Nagar, Korattur, Padi, Paadi and Elango Nagar. Bus bays were identified successful Ambattur Estate, Avadi, K. K. Nagar, Thiruverkadu and Vadapalani, and streetlights connected autobus way roads including Dr Ambedkar College Road, Villivakkam Redhills Road, SRP Colony Main Road, Medavakkam Tank Road and Perambur High Road.
The task covered 35 autobus bays, which unneurotic licence a full advertizing country of 1,691 sq. m, on with 12,219 bus-route street-light poles with a combined show country of 34,267 sq. m, according to GCC’s Buildings Department.
The GCC besides plans to let advertisement displays astatine 1,534 parks, with a full show country of 52,437 sq. m, and 614 different street-light poles with 1,223 sq. m of show capacity. The program additionally includes 2 ample structures — the Mambalam-T. Nagar skywalk and the caller alloy span successful T. Nagar — with capacities of 150.73 sq. m and 141.02 sq. m respectively.
The task besides includes 77 buying complexes and 50 assemblage locations, according to GCC.
