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The adjacent clip you are readying to enactment products made by women entrepreneurs, bash look for the statement ‘SWWA Artivaa’.
Launched recently, that statement belongs to Sanju Women’s Welfare Association (SWWA), a 26-year-old non-profit headquartered successful T. Nagar and affiliated to Women’s India Association.
Registered nether the MSME Development Act, 2006, the Association is assured having a statement volition assistance instrumentality its products far.
In the past 2 decades, SWWA has taken up a fig of projects to empower youth, elder citizens, women and children. Under its women livelihood project, earthy materials and accessories are fixed arsenic portion of the grooming to promote participants to commencement their ain venture. They besides enactment women entrepreneurs and vocational trainees successful tailoring, seaweed handbasket weaving, jewellery making and different crafts.
Recently, to observe National Youth Day, Women’s Indian Association on with SWWA acceptable up stalls astatine Queen Mary’s College to showcase a scope of products including thenar leafage luncheon boxes, coin pouches, manus bags and products with insubstantial machie, each marketed nether SWWA’s caller label.
A sustainable manner ramp locomotion showcased eco-friendly fabrics specified arsenic those made with aloe vera, bamboo, linen, banana silk, and jute silk, promoting liable manner choices.
Leema Rajavarman, younker coordinator of SWWA arsenic good arsenic Next Gen. Torch bearers of WIA, says the younker helping began successful 2025 and the motorboat of the statement is an effort to springiness the products marketed by them an individuality arsenic good arsenic physique spot among customers. More than 12 entrepreneurs are presently enrolled with SWWA.
“Many a time, we spot an aspiring pupil entrepreneur keen connected uncovering a level to marketplace her products, which we are blessed to do,” says Leema.
A bulk of the products marketed are those of azygous women oregon those from distant villages including from the gypsy community, truthful showcasing their works astatine caller venues helps america find caller customers, says Leema.
Shanthi Socrates, founder, SWWA, says they are looking astatine exporting immoderate of the products made by women from agrarian areas. They are blessed to get invited to colleges and communities.
