5 months ago
2
Nearly 49 % of travellers from Chennai are keen to caput to less-travelled destinations, the highest erstwhile compared to different southbound Indian cities - Bengaluru, Hyderabad, Thiruvananthapuram, and Visakhapatnam - a survey shows.
According to the findings of ‘South India Travel Insights 2025’, a survey commissioned by Scoot airline, a debased outgo subsidiary of Singapore Airlines, and done by YouGuv, covered 5 southbound Indian cities Chennai, Bengaluru, Hyderabad, Thiruvananthapuram, and Visakhapatnam looked astatine question preference, budget, factors successful choosing destination and intent to question to disconnected bushed locations among others.
One of the cardinal findings of the survey is that travellers from South India are progressively seeking unsocial and idiosyncratic question experiences; those from Chennai are specifically much anxious astir going to unconventional destinations. “[Locations like] Bangkok, Bali, Singapore, and Kuala Lumpur volition ever stay popular. Now, radical are looking beyond these places for different experiences. In Chennai radical are much unfastened to experimenting with caller destinations,” Brian Torrey, General Manager of India and West Asia astatine Scoot said.
The survey indicates, Chennai travellers privation to research Krabi successful Thailand, Kota Kinabalu successful Malaysia, Chiang Rai successful Thailand, Darwin successful Australia, and Cebu successful Philippines.
Social media platforms (53%) and online reappraisal platforms (45%) stood arsenic 1 of the large sources of inspiration driving this question experiences for southbound Indian travellers, the survey said.
“People are influenced by societal media. Also, we person had a precocious fig of these radical who said that they were present readying their itinerary utilizing AI and ChatGPT. Twenty 8 percent are already utilizing Chat GPT to program their itinerary. For a comparatively caller technology, it is simply a precocious number. Of course, we expect it to grow. People are looking to unlock caller destinations, details [about them] and readying their itineraries,” helium said.
According to the airline, successful caller years, they person explored the thought of roping societal media influencers successful FAM trips to popularise a destination. They said, determination is simply a batch of interaction that influencers tin bring, with the ample pursuing of audiences which they privation to pat into.
