ChatGPT to recommend streaming links from JioHotstar for users browsing entertainment content

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ChatGPT volition  present  urge  and stock  streaming links disposable  connected  JioHotstar for users searching for amusement  contented  connected  the AI level    [File]

ChatGPT volition present urge and stock streaming links disposable connected JioHotstar for users searching for amusement contented connected the AI level [File] | Photo Credit: REUTERS

OpenAI's ChatGPT volition present urge and stock streaming links disposable connected JioHotstar for users searching for amusement contented connected the AI level pursuing a pact among the entities, a associated connection said connected Thursday.

Video amusement level JioHotstar and OpenAI person besides collaborated to present a ChatGPT-powered dependable find diagnostic that volition alteration viewers hunt for desired streaming contented by speaking their intent, temper oregon discourse alternatively of navigating menus oregon typing keywords.

"Beyond the in-app experience, JioHotstar and OpenAI volition present caller experiences wrong ChatGPT wherever users who crook to ChatGPT for entertainment-related queries volition person contextual recommendations and applicable streaming links from JioHotstar's immense catalogue, making the concern a existent two-way integration," the connection said.

The companies assertion it to beryllium the first-of-its-kind innovation for India, wherever audiences tin present discover, engage, and immerse successful their favourite stories simply by speaking crossed languages, genres and moments transforming streaming into an intuitive, profoundly idiosyncratic conversation.

"Through our concern with JioHotstar, we're bringing personalized AI straight into amusement and unrecorded sports, turning each infinitesimal into an accidental for deeper engagement. Viewers tin determination seamlessly from watching to asking, from curiosity to context, and from exploration to proposal successful ways that consciousness natural, personal, and instantly useful," Fidji Simo, CEO, Applications, OpenAI said.

JioStar Vice president Uday Shankar said JioStar is embedding AI astatine the precise halfway of the idiosyncratic experience.

"Our concern with OpenAI volition let viewers to discover, prosecute with, and adjacent curate contented simply utilizing their voice. This is simply a cardinal reimagining of the amusement experience; 1 that anticipates civilization and feels profoundly idiosyncratic to each viewer," helium said.

Published - February 19, 2026 01:53 p.m. IST

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