5 months ago
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Chai Bisket, a good known subordinate successful Telugu integer amusement for implicit a decade, formally launched Chai Shots, positioned arsenic India’s archetypal determination short-series OTT platform, successful Hyderabad. The abbreviated bid level is tailored for the ‘third screen’ — the smartphone.
According to the founders Anurag Reddy and Sharat Chandra, Chai Shots offers vertical, scripted amusement with episodes nether 2 minutes, aiming to person mundane moments into storytelling experiences.
The inaugural is backed by Info Edge Ventures and General Catalyst, and hopes to alteration the amusement depletion successful India, moving beyond doom scrolling to structured storytelling.
During the motorboat event, Chai Shots announced ‘The Creator Gateway’, a direct-access portal for storytellers to transportation ideas to the level without middlemen. Chai Shots promises a streamlined process by which those pitching stories tin get hassle-free approvals, sprout and merchandise their contented wrong 45 days.
A ₹20 crore creator money was announced with an volition of collaborating with implicit 200 creators implicit the adjacent six months to make archetypal shows and empower caller writers, directors, and actors.
Chai Shots has raised a $5 cardinal Seed Round from Info Edge Ventures and General Catalyst.
The angel investors see actor-producer Rana Daggubati, Sriharsha Majety and Nandan Reddy (founders, Swiggy), Phanindra Sama (founder, RedBus), Alakh Pandey and Prateek Maheshwari (founders, PhysicsWallah), Aravind Sanka, Pavan Guntupalli and Rishikesh SR (founders, Rapido), Rohit Chennamaneni (co-founder, Darwinbox), and Amar Nagaram (founder, Virgio).
Speaking during the launch, Rana Daggubati stated, “Storytelling has ever been astatine the halfway of what excites me. Anurag and Sharath are existent disruptors of the Telugu Film Industry.”
Producer Ravi Yelamanchili of Mythri Movie Makers commended the shots OTT arsenic a “wonderful spot for young creators to sprout into mainstream entertainment.”
Sharath Chandra, the co-founder and CEO of Chai Bisket’s Chai Shot OTT, said, “India is acceptable for this revolution, and the caller epoch of amusement starts successful Hyderabad.” Co-founder and CCO Anurag Reddy added, “We don’t conscionable make content; we make creators. We are launching with much than 75 archetypal shows.”
Chai Shots begins with Telugu contented and volition soon grow into Hindi, Tamil, Kannada, Malayalam, Marathi, Bengali, and Assamese. The app is present disposable connected Google Play Store and Apple App Store.
