CaratLane will adopt online first strategy for global markets: MD Saumen Bhaumik

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Saumen Bhaumik, MD, CaratLane with Kayadu Lohar, histrion  and marque  ambassador astatine  the motorboat  of a CaratLane store   successful  Chennai.

Saumen Bhaumik, MD, CaratLane with Kayadu Lohar, histrion and marque ambassador astatine the motorboat of a CaratLane store successful Chennai. | Photo Credit:

Omnichannel jewellery marque CaratLane, portion of Tata Group, volition follow online archetypal strategy for planetary markets and aboriginal look to found carnal stores, its managing manager Saumen Bhaumik said.

“We are serving 30 countries online from India. We volition follow an online archetypal strategy for planetary markets and volition found retail stores arsenic and erstwhile minimum captious wide is reached,” helium said astatine a media enactment successful Chennai.

“The planetary concern accounts for little than ₹100 crore oregon 2% of our full revenue,” Mr. Bhaumik said.

“CaratLane presently has a carnal store successful U.S. We volition unfastened 1 much successful Dallas by November,” helium said.

On the U.S. tariffs, Mr. Bhaumik said, “In the existent context, it is surely a gangly inquire to bash concern successful the US. We are hoping soon capable immoderate normalcy volition beryllium restored, which volition marque our businesses easier to do.”

“We volition usage the learnings from carnal stores successful the US and look to grow into different planetary markets. We are looking astatine markets similar U.K., Australia, Canada and the Middle East,” Mr. Bhaumik said.

Gold accounts for 30% of CaratLane’s business, portion 70% comes from non-gold including diamond and different worth additions, helium said.

In the 2nd 4th of FY2026, CaratLane’s concern grew 30% from past year. Mr. Bhaumik attributed it to factors similar charismatic schemes and radical penchant towards buying diamond.

“In fiscal twelvemonth 2025, our full gross was astir ₹3,500 crore, up 20% from erstwhile year. We are expecting to station a akin maturation successful fiscal twelvemonth 2026,” Mr. Bhaumik said.

He besides said the institution introduced 9-carat jewellery and it is gained lawsuit traction chiefly for gifting.

Published - October 08, 2025 10:46 p.m. IST

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