Broadcast Audience Research Council and Nielsen launch cross-media advertising measurement solution

Broadcast Audience Research Council (BARC) India, and Nielsen, a planetary subordinate successful assemblage measurement, information and analytics, connected Monday (March 9, 2026) announced their collaboration to supply a unified and broad measurement of some integer and linear advertising.

“In a first-of-its-kind determination for the Indian advertizing ecosystem, BARC India and Nielsen person announced contiguous the motorboat of BARC | Nielsen ONE Ads. This pioneering solution provides a comprehensive, unified measurement of some integer and linear advertising, addressing the industry’s imperative request for a single-source presumption of advertisement performance,” a merchandise said.

JioHotstar has go the archetypal ‘Premium Generated Content’ level to avail the solution starting, with the ICC Men’s T20 World Cup India and Sri Lanka 2026, the merchandise said. “In the future, depending connected involvement from different broadcasters, a much holistic cross-screen sum tin beryllium provided, further improving the robustness and industry-wide applicability of the framework,” the merchandise said.

The determination is aimed astatine providing integrated information to advertisers and agencies for optimised spends. “The solution combines BARC’s Linear Television Viewership Data with Nielsen ONE Ads to supply a deduplicated presumption of audiences crossed each screens,” it said.

“This marks a defining infinitesimal for cross-media advertisement measurement successful India,” Nakul Chopra, CEO, BARC India, said, according to the release, which added: “BARC | Nielsen ONE Ads is the first-of-its-kind solution successful India to bring unneurotic TV measurement on with integer screens, successful a unified, deduplicated system”.

Neilsen Chief Product Officer Akhil Parekh said the collaboration fills “a existent spread that advertisers person been grappling with for years”. This collaboration volition supply cross-platform advertisement measurement for the Indian marketplace combining BARC’s linear TV information with the integer screens measured via Nielsen ONE Ads.