BIM launches centre to standardise citizen-centric public service delivery

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Bharathidasan Institute of Management (BIM) – Tiruchi has established the Parasuraman Centre for Citizen-Centric Service Excellence (PCCCSE) aimed astatine improving the wide prime of nationalist beingness and organization design.

According to an authoritative property release, the centre was launched during BIM’s Agentic AI conclave held astatine Indian Institute of Technology – Madras connected Monday by Ravi Appasamy, chairman, BIM Board of Governors, and A. Parasuraman, emeritus prof of Marketing, and James W. McLamore, Chair Emeritus, Miami Herbert Business School, University of Miami.

Published - March 04, 2026 04:05 p.m. IST

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