“Auto PLI puts startups at cost disadvantage”

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Ather Energy co-founder and CEO Tarun Sanjay Mehta.

Ather Energy co-founder and CEO Tarun Sanjay Mehta. | Photo Credit: BIJOY GHOSH

 EV startups person erstwhile again called for a tweaks to the car accumulation linked inducement (PLI) strategy , urging much flexible eligibility criteria that reward innovation alternatively than reinforcing an imbalance that leaves them astatine a outgo disadvantage compared to bequest OEMs.

“An EV argumentation architecture that defines champions chiefly done bequest scale, not adjacent standard wrong the EV industry, tin make an unintended imbalance. It places emerging EV manufacturers astatine a 13 to 16% outgo disadvantage astatine a signifier wherever they are continuing to put heavy successful capableness building,” wrote Tarun Mehta, Co-founder & CEO astatine Ather Energy. 

His remarks travel successful effect to a study successful The Hindu that the authorities does not program to present a abstracted car PLI strategy for startups, citing their constricted capital, marketplace access, R&D capabilities. 

Published - April 30, 2026 07:43 p.m. IST

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