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GUWAHATI
The Arunachal Pradesh authorities has launched a “film challenge” inaugural to beforehand the instauration of ocular content.
Chief Minister Pema Khandu said the first-of-its-kind initiative, supported by the Ministry of Micro, Small, and Medium Enterprises (MSME), seeks to beforehand tourism, culture, creativity, accepted cognition systems, indigenous products, and the MSME assemblage done integer storytelling.
He launched TRACTION 2026: Residency and Film Challenge, a portal for originative ocular content, from his bureau successful the State capital, Itanagar, connected Monday (June 15, 2026).
The Ministry of MSME is supporting the inaugural nether the Raising and Accelerating MSME Performance strategy successful collaboration with the State Department of Industries and the Centre for Cultural Research and Documentation astatine Rajiv Gandhi University.
“TRACTION 2026 is not simply a filmmaking challenge. It is simply a level to archer the authentic stories of Arunachal Pradesh to the world. Through the originative lens of contented creators and filmmakers, our affluent taste heritage, unsocial traditions, escapade tourism destinations, GI-tagged products, handicrafts, handmade paper, and MSME occurrence stories tin scope a planetary audience,” Mr. Khandu said.
Highlighting the value of the integer system and the increasing power of societal media successful shaping nationalist perceptions and user choices, the Chief Minister said the inaugural would empower aspiring filmmakers, vloggers, and contented creators from crossed the Northeast to go the region’s taste and economical ambassadors.
He further said ocular storytelling has emerged arsenic 1 of the astir effectual mediums for promoting destinations and preserving taste narratives. Through authentic and engaging content, creators tin assistance task the existent representation of Arunachal Pradesh portion raising consciousness of its tourism potential, section enterprises, and indigenous products.
Nyato Dukam, the State’s Industries Minister, emphasised the transformative imaginable of the inaugural successful promoting Arunachal Pradesh’s tourism and taste assets by bringing unneurotic authorities institutions, academia, taste organisations, and contented creators.
“Arunachal Pradesh possesses a divers scope of taste traditions, indigenous practices, crafts, cuisines, and tourism destinations that tin pull nationalist and planetary attraction erstwhile presented done compelling ocular narratives,” helium said.
