3 months ago
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Andhra Pradesh Minister for Tourism, Culture and Cinematography Kandula Durgesh connected Wednesday held discussions with representatives of Eros Innovation on introducing advanced Artificial Intelligence–based taste tourism initiatives in the State.
Participating successful the 24th Indian Association of Amusement Parks and Industries Expo (IAAPI), astatine the Bombay Exhibition Centre, Mr. Durgesh said, successful enactment with Chief Minister N. Chandrababu Naidu’s imaginativeness to presumption the State arsenic a planetary hub of emerging technologies, the Tourism Department was exploring improvement of the world’s archetypal ‘Large Cultural Models’ ecosystem, a specialised AI strategy designed to profoundly recognize and correspond Indian culture, languages, mythology, traditions and storytelling heritage.
During the meeting, the Minister discussed however the “Cultural AI” ecosystem could beryllium utilized to digitally alteration the State’s tourism sector.
“By integrating precocious technologies specified arsenic immersive integer storytelling, visitors to ancient temples, practice monuments and culturally important locations in Andhra Pradesh volition beryllium capable to acquisition past successful a much engaging and interactive way,” helium observed. Instead of simply visiting these sites, tourists would beryllium capable to enactment in “immersive integer journeys” that narrate humanities events, legends and taste narratives done AI-powered platforms.
"The task aims to digitally showcase Andhra Pradesh’s affluent practice to a planetary audience, portion simultaneously modernissing tourism infrastructure done technology,” said the Minister, expressing assurance that the collaboration would assistance presumption Andhra Pradesh arsenic a global person successful immersive practice tourism, combining culture, exertion and tourism into a caller economical opportunity.
Mr. Durgesh said the concern would supply planetary platforms and caller income opportunities for young artistes, storytellers, designers, filmmakers and integer creators from Andhra Pradesh. This, successful turn, would lend to the maturation of the “Orange Economy,” which focuses connected taste and originative sectors arsenic drivers of economical development, helium explained.
The gathering concluded with an knowing that the Andhra Pradesh Tourism Department and Eros Innovation would enactment unneurotic to research technological partnerships that connect culture, integer innovation, and tourism, thereby creating caller economical opportunities and promoting the State’s practice connected the planetary stage.
Senior representatives from Eros Innovation, including CEO of Eros Universe and Eros Now Vikram Tanna, Group Chief Marketing Officer Piyush Bhatia and CEO of Eros Wellness R&D Shilpa Desai attended the meeting.
From the authorities side, officials from the Andhra Pradesh Tourism Authority, including Deputy CEO A. Srinivas, Investments Head Satyaprabha, Marketing Manager Rafiq and elder consultant Shiva, participated successful the discussions.
