Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets nether the Amul brand, connected Wednesday (May 13, 2026) announced a revision successful the prices of caller beverage crossed large variants and packs successful India.
According to the federation, the terms of beverage has been hiked by ₹2 per litre crossed India, effectual May 14, owed to rising input costs. This translates to an summation of astir 2.5% to 3.5%, which it said remains little than the mean nutrient ostentation rate. The GCMMF noted that this is the archetypal hike successful Amul beverage prices since May 2025.
The cooperative attributed the summation to rising operational and accumulation costs, including higher expenses connected cattle feed, beverage packaging movie and fuel.
It besides stated that subordinate unions person accrued the procurement terms paid to farmers by ₹30 per kg fat, marking a 3.7% emergence compared to May 2025.
The GCMMF said astir 80 paise of each rupee paid by consumers for beverage and beverage products is passed connected to beverage producers. The federation said the latest revision is aimed astatine ensuring remunerative prices for dairy farmers and encouraging higher beverage production.
The revised maximum retail prices (MRPs) for large Amul beverage variants successful Gujarat, including Ahmedabad, Saurashtra and Kutch regions, volition beryllium released separately.

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