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Prominent movie manufacture figures, including Amitabh Bachchan, Prasoon Joshi, Hansal Mehta and Raveena Tandon paid tributes to veteran ad-filmmaker Piyush Pandey, remembering him arsenic a "creative genius" and "one of India’s finest storytellers".
Pandey, 1 of India's astir celebrated advertizing minds whose works included the 2014 predetermination slogan Ab ki baar, Modi sarkar, died connected Friday greeting astatine a backstage infirmary successful Mumbai. The 70-year-old was undergoing attraction for the past fewer days aft complaining of respiratory complications.
"A originative genius, a astir amiable friend, and usher has near us.. No words to explicit our grief. The originative works near down by him shall ever beryllium an eternal emblem of his immeasurable creativity," Bachchan wrote connected his authoritative blog.
Joshi, the existent main of Central Board of Film Certification (CBFC) and an ad-filmmaker himself, shared pictures of Pandey connected X grip and remembered him arsenic a "man who made enactment consciousness similar beingness itself".
"In transit overseas. Hard to judge Piyush’s laughter is present lone successful memory. What a singular epoch — a antheral who made enactment consciousness similar beingness itself. One for whom emotion was strategy, and simplicity, craft," helium wrote.
Raveena re-shared a station astir Pandey's decease connected her Instagram communicative and wrote, "Make heavens bubblier and much cheerful with your wit! Dear Piyush."
Mehta wrote connected his X handle, "Fevicol ka jod toot gaya. The advertisement satellite mislaid its glue today. Actor-politician Smriti Irani said Pandey was a legend.
"Piyush Pandey wasn’t conscionable an advertisement antheral — helium was 1 of India’s finest storytellers. He taught america that emotion is the truest connection of creativity. His words made brands human, and ideas immortal. Farewell to a fable who made america feel, think, and smile," she wrote.
ALSO READ: Watch | Piyush Pandey: The antheral who defined Indian advertisements
Actor Vivek Oberoi Tweeted, “From Daag acche hai to Har ghar kuch kehta hai. these were ne'er specified slogans—they were a perspective, a mode to unrecorded beingness with an unfastened heart. That is the true, lasting magic of Piyush Pandey Ji.
Pandey joined Ogilvy India successful 1982 and roseate to go its planetary originative chief, transforming Indian advertizing by rooting it successful section language, humour, and emotion.
The Jaipur-born ad-filmmaker gave memorable ads for brands specified arsenic Cadbury's (Asli Swaad Zindagi Ka), Fevicol (Yeh Fevicol Ka Jod Hai, Tutega Nahi) and the celebrated governmental slogan Abki Baar, Modi Sarkaar.
Honoured with the Padma Shri successful 2016 and the Legend Award astatine the London International Awards successful 2024, Pandey made past successful 2004 arsenic the archetypal Asian to seat the Cannes Lions jury.
He made his acting debut with filmmaker Shoojit Sircar's acclaimed 2013 movie Madras Cafe. In the John Abraham-led movie, Pandey played a insignificant relation of the furniture caput of India.
