Aadyam Handwoven embarks on a new venture, weaving together art, music and tradition

Many corporates are expanding their scope of engagement to see divers forms specified arsenic art, euphony and textiles. In a akin vein, Aadyam Handwoven is embarking connected a caller section to physique #CultureBeyondTextiles — a task that brings unneurotic myriad creation forms rooted successful the aforesaid tradition. As for music, the inaugural #MusiOfAadyam transitions from intimate baithaks to an album, soon to beryllium launched crossed streaming platforms. 

It attempts to make a multisensory acquisition with 7 artistes, celebrating 7 divers euphony forms. The album, acceptable to motorboat connected October 29 astatine Travancore Palace, New Delhi, volition beryllium unveiled by actor-director Nandita Das.

“We judge successful concern and collaboration. Our weaver-engagement is besides built connected the principles of transparency and commitment. Celebrating the tone of companionship, this medium endeavours to basal on with the performing arts assemblage to support the classical and semi-classical creation forms live and its relevance and purity intact. It is simply a testament and an hold of our content successful practice and tradition, and the information that it is this which roots america and makes america evolve,” said Manish Saksena, concern lead, Aadyam Handwoven.

Aadyam regularly hosts intimate baithaks successful respective cities with artistes specified arsenic Shubha Mudgal, Vidya Shah and Ananya Gaur among others. The baithaks integrate the heirloom ingenuity and intricacy of the trade showcased successful textiles with the nuances and lyrics successful music. “Shubha Mudgal’s concert, for instance, was specially designed by her to find the link successful the lyrics of antithetic philharmonic forms specified arsenic kajri, chaiti and dadra which person references of colour and fabrics arsenic the storytelling narrative,” explained Manish. This medium is their maiden effort to scope retired to a wider audience.

Next, the marque volition motorboat #fragranceofaadyam, rooted successful the past of Kannauj, India’s perfume capital. “We see, imbibe and construe done textiles, capturing planetary trends and continuing the relevance of the creation forms without distorting their meaning. Witnessing it done art, euphony and conversations is an breathtaking experience, and we strive to sphere them done documentation and sharing with our patrons,” said stated Manish Saksena.