3 months ago
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Minister for Tourism Kandula Durgesh connected Wednesday (February 18) directed officials to intensify promotional efforts successful assorted forms to pull ample numbers of tourists to the State.
The Tourism Department’s Marketing Committee met nether his chairmanship and held elaborate discussions connected a 30-point docket covering publicity, selling strategies, events, festivals, advertisements and related initiatives.
The Minister reviewed assorted tourism festivals organised precocious nether the aegis of the Andhra Pradesh Tourism Authority (APTA), including the Amaravati Aavakaai Festival, Visakha Utsav, Araku Festival, Anakapalli Festival, Gandikota Festival, Flamingo Festival, Pithapuram Sankranti celebrations, Kondaveedu Festival, Yanam Beach Festival, Kangundi Bouldering Festival and Pakala Beach Festival.
He assessed the designation and visibility gained by the Tourism Department done these events and sought details connected the show of lawsuit absorption agencies progressive successful their execution.
The Minister wanted the officials to accelerate societal media campaigns to scope wider audiences with minimal expenditure and emphasised the request to make integer contented and videos showcasing the uniqueness of tourer destinations successful the State. Officials briefed the Minister connected promotional plans, tourism brochures, java array books and the expenditure involved.
He besides instructed the officials to hole a program meticulously to showcase Andhra Pradesh’s tourism imaginable astatine the upcoming ITB Berlin conference, scheduled for March 2026 successful Germany, and recalled the fantabulous effect received astatine past year’s Berlin event.
The committee besides approved plans for large upcoming events. The Minister said steps indispensable beryllium taken to guarantee tourists person an enjoyable acquisition portion besides generating gross for the government. He said each festival should beryllium promoted successful beforehand done “curtain raiser” events to physique nationalist interest.
The gathering was attended by Special Chief Secretary, Tourism, Ajay Jain, APTA CEO and Managing Director of AP Tourism Development Corporation (APTDC) Amrapali Kata, Director of Information and Public Relations Vishwanathan, Finance Department authoritative S.O. Lakshmi, APTA Marketing and Communication Officer Padmarani and different section officials.
