A new jewellery store in Coimbatore driven by technology and service

K Srinivasan spent his puerility years observing the mundane lives of the jewellers of Big Bazaar Street. His begetter owned a store that did electroplating successful the neighbourhood. “I noticed however galore of them tasted instant occurrence aft entering the field,” says the 62-year-old, who is present the president and managing manager of Emerald Jewel Industry India, the sanction down Jewel One outlets successful Tamil Nadu and Puducherry.

Jewel One has precocious opened a flagship store astatine Cross Cut Road successful Coimbatore. It is dispersed crossed 5 floors and according to Srinivasan, has been designed to marque jewellery buying an experience. With each level dedicated to sections specified arsenic gold, silver, diamond, and bridal, the absorption is connected incorporating exertion and work into jewellery shopping. A item is an in-house decorator who volition beryllium contiguous done the day, with whom shoppers tin interact to curate the benignant of jewellery they prefer. There besides is simply a abstracted conception for repairs with experts astatine the acceptable to mend jewellery that request fixing.

The store is the benignant of spot Srinivasan ever dreamt of, erstwhile helium started a concern task with a superior of ₹10,000 from his mother. “I ever wanted to bash thing connected my own,” says Srinivasan, who holds a Bachelor’s grade successful Mathematics. His household hoped that helium would instrumentality up a unafraid banking job, but helium had his bosom acceptable connected entering the jewellery business.

To larn the ropes, helium worked arsenic a salesman successful a jewellery store astatine Big Bazaar Street successful the 1980s. Srinivasan’s inheritance successful Mathematics helped, and helium came up with ideas to spruce things up astatine the store. “I rapidly moved from metallic to golden sales,” helium recalls. Around this time, helium happened to conscionable a traveller from Ahmedabad, who would spell connected to alteration his life.

The antheral was looking for an code and Srinivasan, who was well-versed successful Hindi, offered to assistance him. The 2 of them ended up having java unneurotic and Srinivasan came to cognize that the traveller was successful the jewellery concern successful Ahmedabad. Noticing a spark successful the youngster, helium offered him a concern accidental astatine 1 of his 4 shops.

For Srinivasan, who was waiting to instrumentality the plunge into the field, it was a imagination offer. “I announced to my household that I was quitting my salesman occupation to commencement my ain jewellery business,” helium says. They didn’t instrumentality the quality good though. Where was helium to spell for the capital? “After a batch of struggle, I enactment unneurotic wealth from my parent and friends to bargain 150 grams of gold,” helium says.

He travelled to Ahmedabad with the designs helium got made, which were an instant hit. This was a clip erstwhile Coimbatore’s golden filigree jewellery was successful request crossed India and Srinivasan was backed by his probe connected patterns that merchantability retired during his stint arsenic a salesman.

Srinivasan would get golden from his suppliers and get them crafted into jewellery by goldsmiths successful the city. “I worked with goldsmiths successful Gandhi Park, Kempatty Colony, Telugu Brahmin Street, and Vysial Street,” helium recalls, adding that their craftsmanship laid the instauration for his concern that soon dispersed to different parts of India. 

A batch has changed implicit the years; today, Jewel One stores are contiguous successful places specified arsenic Madurai, Salem, Erode and Hosur, isolated from Coimbatore, and Srinivasan hopes to instrumentality his marque to much cities. With golden prices rising, helium is besides looking astatine offering designs successful 18K, nine-karat, oregon adjacent successful silver, depending connected what the lawsuit is looking for.